Adweek
OCTOBER 9, 2023
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what's happening in the NFL universe: Right now, there's Taylor Swift and Travis Kelce's rumored relationship. Swift wasn't in Philadelphia's Lincoln Financial Field Oct. 1 when the Eagles beat the Washington Commanders.
Martech
OCTOBER 9, 2023
In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.
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Adweek
OCTOBER 9, 2023
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools.
AdExchanger
OCTOBER 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […] The post Call It Consumer Health; The Rise(-ish) Of The Media Agency appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 9, 2023
Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways. Now through the end of the year, shoppers will be able to scan the QR code.
Martech
OCTOBER 9, 2023
I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 9, 2023
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […] The post Ad Tech Industry?
Adweek
OCTOBER 9, 2023
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the.
Seth Godin
OCTOBER 9, 2023
We have the chance to build something that creates connection and generates value. On the other hand, a system that diminishes agency and dignity is inherently unstable. When we seek to create scarcity and control and optimize output at the expense of our humanity, it may pay off for a while, but it’s brittle and will ultimately fail. As it falters, it’s easy to see how the forces seeking control can double down and simply make the situation even worse.
Adweek
OCTOBER 9, 2023
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM's EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG).
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PubMatic
OCTOBER 9, 2023
A version of this content appeared in Advertising Week. The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward.
Adweek
OCTOBER 9, 2023
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how sustainability is marketed in the future are just beginning. In what can be deemed a critical moment for corporate sustainability, prominent early initiatives can shape norms and.
More About Advertising
OCTOBER 9, 2023
McCann creative Pierre Lipton has been re-assigned from co-CCO of McCann New York to global ECD of McCann Worldgroup (which doesn’t sound that much of a punishment) for typing “this is so f **g boring” when part of a McCann ‘Day for Meaning’ which is intended to make them all more DEI savvy. The message was … The post Inclusion day excludes at McCann first appeared on More About Advertising.
Adweek
OCTOBER 9, 2023
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope. and fear. We've been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
OCTOBER 9, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landscape, social media advertisers and professionals are tasked with experimenting and potentially building audiences as they go. Enter the fediverse.
Adweek
OCTOBER 9, 2023
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands. Climate issues are also getting attention within the ad industry.
Exchange Wire
OCTOBER 9, 2023
Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes', a collection of 12 smart audience segments. These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [.] The post Zeotap Data Introduces ‘Data Tribes’ – 12 Smart Premium Segments for Enhanced Audience Targeting appeared first on ExchangeWire.com.
Adweek
OCTOBER 9, 2023
"Ladies, never let anyone tell you you are past your prime," Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading Role in 87 years and the first Asian woman to win the category in that same time span.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
OCTOBER 9, 2023
X’s ad sales chief Chris Riedy announced this weekend he is departing the company, less than a year after he took charge of X’s advertising business. The change comes during a turbulent period for the social media company (previously known as Twitter), as various stats released by company sources and insiders appear to show a struggling ads business.
Digiday
OCTOBER 9, 2023
Agencies are reinventing themselves (again). But this time it’s not just deja vu, It’s as real as it gets for many agency bosses. Reinvention is no longer a matter of preference for many of them, it’s a lifeline. Those who can’t adapt are playing a dangerous game, risking the loss of major accounts. It might not happen overnight, but it’s a looming threat.
Rob Campbell
OCTOBER 9, 2023
For a lot of people, creativity is just f**k about until something interesting comes along. And for some, that’s exactly how they approach it. But for others, creativity is also about taking on challenges. Three years ago I wrote how the inspiration behind The White Stripes ‘Seven Nation Army’ was because they wanted to see if they could write a compelling song that had no chorus. [ Having resisted the post, it’s quite good … and not just because of the comments.
Basis
OCTOBER 9, 2023
Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
OCTOBER 9, 2023
Marketers are turning to creators more and more to generate content for their social channels, often for organic posts to help feed the ever-increasing need for content on various platforms. Call it another ripple effect of the short-form video boom spurred by TikTok’s growth. Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.
Smarty Ads
OCTOBER 9, 2023
The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year.
Digiday
OCTOBER 9, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The metaverse is built to sell ads. It’s not a secret. In recent years, executives at companies like Meta and Roblox have thrown millions of dollars into their goal of building an immersive virtual world. Eventually, they must figure out a return on that investment — and, like any new media channel, advertising looks to be the most promising way to do that.
Playwire
OCTOBER 9, 2023
Key Points Build a loyal audience first. Think of monetization as the encore to your headliner content. Don't rely on one monetization method. Blend various strategies to craft a perfect playlist for your readers. Monetization is a symphony — keep the harmony between your content and revenue streams to retain your audience. Watch out for monetization pitfalls.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdvertiseMint
OCTOBER 9, 2023
Do you want to learn the pros & cons of selling on Amazon? Well, you’re in the right place. With 310 million active users , 1.9 million selling partners, and a 2.5 million active and growing number of third-party sellers, Amazon is undoubtedly the biggest marketplace worldwide. So, it’s no surprise that the e-commerce industry is considering selling on Amazon.
Playwire
OCTOBER 9, 2023
Key Points The metaverse presents brands with immense opportunities, but first, you must navigate the challenges of regulatory compliance, especially concerning the Children's Online Privacy Protection Act (COPPA). To ensure safety and authenticity, brands must prioritize genuine, organic content, user protection, and data security as well as staying updated on evolving guidelines to protect younger players in the metaverse.
AdvertiseMint
OCTOBER 9, 2023
Have you ever wondered how to get verified on Instagram? That elusive blue checkmark next to your name can be a game-changer, opening doors to new opportunities and boosting your online credibility. Whether you’re an aspiring influencer, a small business owner, or a public figure, getting that coveted Instagram verification badge is a goal worth pursuing.
Playwire
OCTOBER 9, 2023
Key Points The metaverse, the digital age's Renaissance, is transforming advertising, offering a vast realm of immersive branding opportunities. Major platforms such as Roblox, Fortnite, Minecraft, and Poptropica arm advertisers with the tools and capability to create unique advertising experiences, each catering to vast, engaged audiences. While the potential is immense, the only way brands can successfully navigate this new virtual space is armed with knowledge, a clear strategy, and awareness
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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