Adweek
JANUARY 25, 2023
Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer.
The Ad Tech Blog
JANUARY 25, 2023
“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng., or Tech Leads, advise founders to fail their first users; “ don’t worry if your first 10 users leave angry; use them to learn and c
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Adweek
JANUARY 25, 2023
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a.
Smart Insights
JANUARY 25, 2023
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 25, 2023
Editor's note: This is the second in a three-part series on what brands should do before entering Web3. Brands building Web3 strategies understand by now that this new iteration of the internet brings a host of technical challenges. In my experience, the best way to develop tech savviness around Web3 is to participate first and.
Martech
JANUARY 25, 2023
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 25, 2023
Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.
Adweek
JANUARY 25, 2023
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected.
Martech
JANUARY 25, 2023
Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?
Adweek
JANUARY 25, 2023
Janelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for "Old School Grit. New World Ideas," the brand's.
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Marketing Dive
JANUARY 25, 2023
The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.
Adweek
JANUARY 25, 2023
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won't venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are.
Chief Martech
JANUARY 25, 2023
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.
Adweek
JANUARY 25, 2023
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 25, 2023
The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.
Adweek
JANUARY 25, 2023
Technology and marketing agency DEPT has named Matt Lynch as its chief executive of EMEA with a remit of accelerating growth across Europe. Lynch was previously the CEO of its hyper-personalization content agency, FEED/DEPT. In this new role, he will support global CEO Dimi Albers and work alongside the company's leaders in other regions, including.
Martech Series
JANUARY 25, 2023
All-in-one visual content creation platform, Visme , has launched new Learning Management System (LMS) export capabilities, enabling instructional designers and training content creators to easily upload learning materials made in Visme to their LMS platforms. Users can now download learning content created in Visme in SCORM, xAPI, and HTML5 formats and easily upload projects to their respective LMS.
Adweek
JANUARY 25, 2023
When Tesla launched in 2003, its mission was to "to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible." Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
JANUARY 25, 2023
2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldn’t be better. The entire digital ecosystem is under pressure. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. Retailers bring a unique solution to the digital industry: trusted consumer relationships.
Martech Series
JANUARY 25, 2023
dotCMS, a leading hybrid-headless content management system, published a message from its CEO, Zain Ishaq, detailing the company’s achievements in 2022 and looking ahead to what’s to come for the company and its product. Citing a record year for dotCMS, Ishaq noted that the company won 50% more enterprise customer logos and new ARR than in the previous year, despite global economic conditions that have sounded alarms throughout the tech sector.
Digiday
JANUARY 25, 2023
Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech partners to win a bigger share of their wallets. The companies are rolling out a way to analyze where their ads appear within users’ timelines, giving marketers more context for understanding which tweets appear above and below each ad.
Martech Series
JANUARY 25, 2023
The new research program launched by Capgemini with the Georgia Institute of Technology will develop digital twin technology to create a model-based enterprise and digitally simulate its complex system with the aim to help decision-making and solve organizational challenges. Capgemini announced today a new research collaboration project with the Georgia Institute of Technology (Georgia Tech).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JANUARY 25, 2023
Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages. The newspaper ads were meant to not only get readers’ attention in print but also cultivate chatter on social media about the brand.
Martech Series
JANUARY 25, 2023
MailBoxPower.com’s mission is to create an all-in-one automated-platform that delivers thoughtful, personalized gifts/cards; thus, keeping the phones ringing. What is MailBox Power?, Mail Box-Power is an all-in-one platform that automates creating and delivering thoughtful, personalized gifts and cards to clients and prospects in order to keep them happy and their phone ringing.
Digiday
JANUARY 25, 2023
Rest assured, Mars Wrigley’s beloved M&M characters are still the chocolate brand’s official spokescandies, according to a recent news release. What was expected to be an “indefinite pause” and replacement of the candies was a marketing stunt building up to its debut in the Super Bowl. Earlier this week, the chocolate brand dropped the news that the spokescandies would retire and real-life actress Maya Rudolph would be the new spokesperson.
Martech Series
JANUARY 25, 2023
The free trial and demo options will allow anyone to experience Unbabel’s award-winning, AI-powered LangOps solutions Unbabel , the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale, announced Unbabel Self-Service. The free 14-day trial solution gives anyone access to Unbabel’s full capabilities, and enables them to quickly and easily set up translation pipelines using AI combined with human editors, request translations, an
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JANUARY 25, 2023
TikTok first, TikTok this, TikTok that. With continued emphasis on the short-form video app, news publishers have turned to talented TikTok specialists to get a grip on what works. The reason – as ever – with TikTok comes down to its audience. Like advertisers, publishers want to get in front of the younger demographics that can’t see to get enough of the short-form video app.
Martech Series
JANUARY 25, 2023
Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions , the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent. Extracting Natural Language Semantics From Speech Without the Use of Speech Recognition, Interactions’ 125th patent, introduces new technology for intent and entity recognition, including real-time sentiment understanding.
TechCrunch Ads
JANUARY 25, 2023
Amid declining ad revenue and advertiser exits , Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and belove the ad — all types of ads, including promoted tweets.
Martech Series
JANUARY 25, 2023
API Security Leader Joins Google Cloud Partner Advantage Program as a Build Partner Salt Security , the leading API security company, announced that it has joined the Google Cloud Partner Advantage Program as a Build Partner. With the partnership, users can now access the Salt Security API Protection Platform directly from the Google Cloud Marketplace.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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