Adweek

MAY 23, 2025

Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a sprawling campaign.

Marketing 280

Marketing 280

Martech

MAY 23, 2025

B2B teams are producing more content than ever and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need more good content. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

Audience 132

Audience Healthcare SEO Impressions 132

Adweek

MAY 23, 2025

The low-profile incubator Jigsaw is building AI tools aimed at civil discourse, fighting polarization, and amplifying unheard voices

Marketing 241

Marketing 241

Seth Godin

MAY 23, 2025

Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a form of support, but more than that, identity.

Non-Profit 103

Non-Profit Audience Conversion Marketing 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

MAY 23, 2025

When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams working together. I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province.

MarTech 101

MarTech Marketing Agency 101

Playwire

MAY 23, 2025

Key Points Curation represents a fundamental shift in decisioning power from demand-side platforms (DSPs) back to supply-side platforms (SSPs) and publishers While publishers aren't seeing material benefits from curation yet, the infrastructure and opportunities for publisher-led curation are rapidly developing Publishers must audit their first-party data assets and understand what makes their inventory unique to capitalize on curation opportunities The current curation landscape suffers from fe

Demand Side Platform 80

Demand Side Platform Communications 80

Ad Badger

MAY 23, 2025

SUBSCRIBE Whats up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive. Read More The post 35 Negatives to 1 Positive: The Secret to Lower ACoS [The PPC Den Podcast] appeared first on Ad Badger.

Education 66

Education Advertising 66

Ad Monsters

MAY 23, 2025

John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, explains why attention isnt just a KPI. From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. At POSSIBLE 2025, we spoke with John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, to discuss medias most valuable currency: attention.

Affiliates 52

Affiliates Media Conversion Audience 52

Exchange Wire

MAY 23, 2025

adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games. Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access [.] The post adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

More About Advertising

MAY 23, 2025

In todays fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow their brands, and stay competitive. Whether its utilising data analytics, personalising user experiences, or fostering community engagement, digital marketing has become a crucial element in driving success.

Marketing 80

Marketing Audience Advertising Finance 80

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VideoWeek

MAY 23, 2025

In this week’s Week in Review: Channel 4 to start producing in-house content, MNTN goes public with $1.62 billion valuation, and UK ministers delay LHF legislation. Top Stories Channel 4 to Start Producing In-House Content Channel 4 will begin building its own studio operation, enabling the UK broadcaster to produce content in-house for the first time, after the UK Media Act lifted the restrictions on Channel 4 last year.

Ad Tech 52

Ad Tech Media Food Retail 52

More About Advertising

MAY 23, 2025

So here are our three top tips for Cannes this year. Weve mainly focused on the AI space where our specialities lie, but weve also popped in an irresistible non-AI wildcard. Adoptable by Pedigree What struck us about this campaign is that it understands the strengths of Gen-AI within a whole pipeline of tools to … The post VCCPs Hopkins and Legarth: Our (AI) Top Tips for Cannes first appeared on More About Advertising.

Advertising 59

Advertising 59

More About Advertising

MAY 23, 2025

Czech firm Allwyn has hardly been an unbridled success since it took over the UK National Lottery from Camelot with lawsuits circling and the Gambling Commission investigating its performance. Now it’s splitting from Leo Burnett, hired to work on above-the-line ads just over a year ago with VCCP given the gaming account. This seemed like … The post More National Lottery troubles as Allwyn splits from Leo Burnett first appeared on More About Advertising.

Advertising 52

Advertising Finance Media Agency 52

More About Advertising

MAY 23, 2025

There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere ‘Oop North.’ What we mostly hear about such communities these days are grooming gangs and the like. In reality they’re primarily composed of decent people, in some cases making the best of a pretty bad … The post MAA Ad of the Week: Hovis from VCCP first appeared on More About Advertising.

Advertising 45

Advertising Agency 45

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

MAY 23, 2025

Three Black Pencils were awarded at D&AD this year: in graphic design for the Paris Olympics; in digital design for Spotify; and in music videos for Taylor Swift and A$AP Rocky. All outstanding work, but none for the UK to celebrate. D&AD was once seen – by UK advertising, at least – as the pinnacle … The post D&AD awards: are they still a global creative benchmark?

Advertising 40

Advertising 40