Adweek
NOVEMBER 19, 2024
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends.
AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
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Adweek
NOVEMBER 19, 2024
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of leaning on Silicon Valley for new hires.
AdExchanger
NOVEMBER 19, 2024
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 19, 2024
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11.
Basis
NOVEMBER 19, 2024
Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
NOVEMBER 19, 2024
The holiday shopping season is pivotal for retail advertising. This period spans from October to December, depending on who you ask. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. They bank on this rise in spending. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season?
Adweek
NOVEMBER 19, 2024
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995.
Exchange Wire
NOVEMBER 19, 2024
In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [.] The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it." He defined the upcoming, immersive phase of online communication as.
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AdExchanger
NOVEMBER 19, 2024
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […] The post Meta Might Be Right About AI Ad Spend appeared first on AdExchanger.
Adweek
NOVEMBER 19, 2024
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
Adweek
NOVEMBER 19, 2024
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%).
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
NOVEMBER 19, 2024
Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [.] The post The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids, have.
AdExchanger
NOVEMBER 19, 2024
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for […] The post Curation Doesn’t Really Work For Publishers.
Adweek
NOVEMBER 19, 2024
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 19, 2024
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
Adweek
NOVEMBER 19, 2024
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is retiring as the general manager and director of sales of WAGM. In Hazard, Kentucky, Neil Middleton is retiring as the general manager of WYMT.
Ad Monsters
NOVEMBER 19, 2024
Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post , the FTC says that DCRs “are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name.” And they have a message for any brand or publisher that uses them: the commission plans to monitor this sector from now on, so make sure the DCR you use is configured and implemented to protect privacy.
Adweek
NOVEMBER 19, 2024
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
NOVEMBER 19, 2024
Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a gateway to new opportunities for innovative technologies. A combination of contextual advertising, privacy initiatives, first-party data and alternative IDs will likely form the backbone of future digital marketing strategies.
Adweek
NOVEMBER 19, 2024
Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer's strategic development and integration capabilities and report to Fazer founder and CEO, Todd Irwin. Bagno will work to expand the firm's service offerings, centered around a methodology of.
Exchange Wire
NOVEMBER 19, 2024
John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [.] The post John Lewis Wins UK Christmas Ad Battle After “The Gifting Hour” Generates Most Intense Positive Emotions appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 19, 2024
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked as though Havas, the smallest of the big ad holding companies, would be a sitting duck for a predator, most likely private equity. But the key to the Amsterdam listing appears to be a so-called … The post Yannick Bolloré reveals takeover defence and big ambitions for independent Havas first appeared on More About Advertising.
Adweek
NOVEMBER 19, 2024
Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. "I am excited to join CBS 58 and continue to share my passion for Wisconsin sports with our community, since this is home, where the community is engrained into my soul and means so much.
More About Advertising
NOVEMBER 19, 2024
A hiatus now in Christmas ads (have they all shot their bolt before December?) but here’s one that still resonates with some: Sainsbury’s ‘Christmas is for sharing’ from 2014, the centenary of 1914, from AMV BBDO. At the time Omnicom siblings AMV and adam&eveDDB were locked in a 1914-style fierce rivalry over the best and … The post MAA blast from the past: ‘Christmas is for sharing’ from Sainsbury’s in 2014 (and 1914) first appeared on More About Advertising.
Adweek
NOVEMBER 19, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Marino.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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