AdExchanger
MAY 29, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Memorial Day, everyone! This comic first ran in January 2019. The post Comic: “All right folks, it’s safe!” appeared first on AdExchanger.
Digiday
MAY 29, 2022
Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And though the number of obstacles to the growing cannabis market opportunity still exist — a lack of national standards or acceptance, and a lingering sense among its purveyors that it’s still an underground business — the increasing sophistication of data aims to convince a wider swath of
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More About Advertising
MAY 29, 2022
Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities. In a mock political campaign, Nigella Lawson, Gemma Collins, Gordon Ramsay, Ed Balls and others take sides on the “in. The post Nigella Lawson, Gordon Ramsay & Co get political in new Walkers campaign first appeared on More About Advertising.
Digiday
MAY 29, 2022
While most companies are looking to diversify their media spend, Skorch dining app is spending it all in one place: influencer marketing. With more people using social media today than ever before, influencer marketing has seen steady adoption across the industry and its fair share of ad dollars — $4.14 billion by the end of this year, according to eMarketer.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPushup
MAY 29, 2022
According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].
Digiday
MAY 29, 2022
Welcome to Digiday’s first DealBook. Our focus is to create a quick and easy rundown of the deals acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. With growing uncertainty about the state of the economy in the second half of the year, Snap last week announced a revision of original projections for its yearly growth.
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