Adweek
SEPTEMBER 15, 2023
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick.
Martech
SEPTEMBER 15, 2023
Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.
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Adweek
SEPTEMBER 15, 2023
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down with Adweek's Luz Corona at Brandweek to walk through their multifaceted approach to wellness, which marries nutrition, mental health and physical fitness into a.
Martech
SEPTEMBER 15, 2023
Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 15, 2023
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of the top 10 most effective broadcasts for advertisers. During the NFL's kickoff game last Thursday on NBC, EDO found that viewers.
AdExchanger
SEPTEMBER 15, 2023
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them? The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 15, 2023
If you knew then what you know now, would you have made the same decision? In the last fifty years, more than 25,000,000 Americans have died prematurely due to cigarette smoking. Worldwide, it’s significantly higher. That’s fifty times as many U.S. citizens as died in World War II. How did cigarette marketers manage to keep selling their product for decades once the danger was known?
Adweek
SEPTEMBER 15, 2023
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with comedic actors Donald Faison and Zack Braff has elevated that brief into beloved campaigns that have gone all the way to the Super.
MNTN
SEPTEMBER 15, 2023
Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political ad frenzy of the 2022 midterms cooled down, there was (unsurprisingly) a dip in spending for law and politics on CTV.
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [.] The post Industry Review 2024: Can Gaming Reach its Potential? appeared first on ExchangeWire.com.
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AdExchanger
SEPTEMBER 15, 2023
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization. The post Retail Media Cannot Be Standardized – Yet ‘Standards’ Are Coming appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 15, 2023
This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [.] The post The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 15, 2023
Companies spend decades building a brand. Over the years big UK supermarket chain Sainsbury’s hasn’t done a bad job. It lost its number one spot to Tesco but hung in there and has, more or less, fended off the challenge from Aldi and Lidl. Therein, maybe, hangs a tail. Go to a Sainsbury’s store in … The post Trashing the brand: what on earth does Sainsbury’s think it’s doing?
AdvertiseMint
SEPTEMBER 15, 2023
Do you know the most popular Instagram fitness models? Instagram is a powerhouse when it comes to promoting active lifestyles. Fitness models on the platform inspire their followers by sharing their fitness journeys, workouts, and nutrition insights with millions of followers. In This blog post will explore the world of Instagram fitness models and their journey to becoming worldwide icons. 1.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
SEPTEMBER 15, 2023
Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content. This paradigm shift has transformed advertising dynamics, with platforms.
AdvertiseMint
SEPTEMBER 15, 2023
Are you curious about who the top Instagram influencers are? Instagram influencers are powerful forces on social media, thanks to the platform’s vast user base. These digital trendsetters have mastered the art of captivating audiences with their stunning visuals, relatable stories, and authentic charm. This blog post will discuss the top Instagram influencers across various niches.
EGC Group
SEPTEMBER 15, 2023
Once upon a time—and to this very day—advertisements promoted anything from sales at stores to popular rock groups that played at neighborhood arenas. These ads often had taglines that read: “One Day Only!” or “Get Tickets Before They Sell Out!” Today, online marketing uses similar tactics through Stories. Let us explain.
AdvertiseMint
SEPTEMBER 15, 2023
Are you searching for the US Amazon fulfillment centers map? Amazon, the retail giant, operates a vast network of fulfillment centers worldwide to ensure speedy and efficient delivery of orders. Knowing the location of these centers can help you better comprehend Amazon’s logistical prowess and how it delivers your products timely. This blog post will explore the Amazon Fulfillment Center locations in the United States.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
EGC Group
SEPTEMBER 15, 2023
Whenever a dramatic shift in worldwide events takes place there is corresponding impact to any number of industries. The current exception to this rule is advertising; specifically global advertising. The global ad spend for the rest of the year, and on into 2024, is beyond strong. How strong?
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [.] The post Industry Review 2024: Sustainability – time to take responsibility appeared first on ExchangeWire.com.
VideoWeek
SEPTEMBER 15, 2023
In this week’s Week in Review: Nielsen appoints a new CEO, X looks to Google to grow ad revenues, and Pinterest rolls out new ad formats and shoppable features. Top Stories Karthik Rao Takes Over as Nielsen CEO Nielsen has announced a new CEO, Karthik Rao, succeeding David Kenny, who will become executive chairman. Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit.
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [.] The post Industry Review 2024: Curation’s Time to Shine? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
SEPTEMBER 15, 2023
If you want to be more than just an average marketer — if you’re aiming to be a marketing pro — you need to know what separates the ordinary from the extraordinary. If we’re being honest, there are too many charlatans in this world who call themselves a “marketing pro.” We’re here to suss them out and, hopefully, help prevent you from turning out like one of them!
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [.] The post Industry Review 2024: What’s the Future of TV? appeared first on ExchangeWire.com.
Martech
SEPTEMBER 15, 2023
Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.
Single Grain
SEPTEMBER 15, 2023
If you’ve been sleeping on Facebook’s latest pivot, it’s time to wake up and smell the digital coffee. That’s right — this social media platform is making a strong comeback, but this time, it’s rolling with the times by focusing on short-form video content. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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