Adweek

MAY 14, 2025

Hannity and Maddow were separated by a little over 500,000 total viewers at 9 p.m.

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TechCrunch Ads

MAY 14, 2025

Imagine youre watching a highly anticipated video from your favorite YouTube creator perhaps the moment a famous couple finally gets engaged when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.

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Adweek

MAY 14, 2025

When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]

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Agency Advertising 250

Ad Monsters

MAY 14, 2025

OAO is now adops.combut this rebrand is more than a name change. CEO Craig Leshen talks about whats needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers. Publishers today face complexity from every angle. Ad tech keeps evolving, revenue pressure keeps mounting, and privacy compliance grows increasingly demanding.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 14, 2025

YouTube expands shoppable and NFL partnerships at upfront.

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PubMatic

MAY 14, 2025

I recently had the chance to spend a few valuable days in Hong Kong with some of our key mobile app publisher clients – many of whom are among the largest export-focused players from China, Vietnam, and Korea. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platform

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TechCrunch Ads

MAY 14, 2025

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

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Adweek

MAY 14, 2025

Life, Liberty & Levin finished first in total viewers, while The Big Weekend Show claimed the demo.

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Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.

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Adweek

MAY 14, 2025

Eva Longoria: Searching for Spain is a hit with CNN's Adults 25-54 crowd.

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Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach. But that doesn’t mean much if brands arent AI-ready.

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Real Estate SEO Machine Learning Audience 101

Adweek

MAY 14, 2025

Sabrina Brier shared her journey from overcoming self-doubt to achieving viral fame on May 14.

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Media 273

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

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Adweek

MAY 14, 2025

CBS Evening News was on the only newscast to see growth among Adults 25-54 viewers.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? Does this increase reliance on header bidding with a Google Prebid adapter? I think we can all agree this would be one of the biggest shifts in ad tech industry history.” This potential change, possibly stemming from increasing regulatory scrutiny and antitrust concerns surrounding Google’

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Adweek

MAY 14, 2025

The Briefing's ratings came in below The Rachel Maddow Show's Tuesday through Friday performance.

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Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

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Marketing MarTech 102

Adweek

MAY 14, 2025

Make people feel like they can actually do something about a problem.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

MAY 14, 2025

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.

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Conversion Communications MarTech Marketing 74

Adweek

MAY 14, 2025

The new media network gives advertisers access to property buyers, sellers, and perusers.

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More About Advertising

MAY 14, 2025

Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton’s new owners CVC) launching a new global platform (Lipton is big in ice tea): ‘Tea Changes Everything.’ Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing ‘everything’ into … The post Now Lipton jolly rogers its way into the tea wars first appeared on More About Advertising.

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Adweek

MAY 14, 2025

MSNBC saw mixed results from its new weekend and weeknight shows.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

MAY 14, 2025

The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four Grand Clios each, Spotify for its ‘Spreadbeats’ campaign from FCB New York and JCD for another B2B campaign, from David Madrid featuring a 100 year-old Spanish lady. Spotify won in the Creative Use of Data, … The post B2B ads from Spotify and JCDecaux dominate Clios first appeared on More About Advertising.

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Adweek

MAY 14, 2025

The election of Pope Leo XIV likely contributed to the viewership surge.

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Brid.tv

MAY 14, 2025

Ever since social media apps like TikTok took the world by storm, weve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past? Not necessarily. While short-form content is still the queen of engagement (at least statistically, but more on that later), longer videos still have their place in the digital landscape.

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Real Estate Audience Video Ads Ad Server 52

Adweek

MAY 14, 2025

Netflix announces at upfront that it reaches 94 million monthly active users globally.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

MAY 14, 2025

BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it’s now worth $1.3trillion, up 28% on last year. Brands, like society, have got an inequality problem: the new report is the first in which the global top 10 holds as much value as the … The post Apple tops BrandZ rankings as strongest brands pull ahead first appeared on More About Advertising.

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Adweek

MAY 14, 2025

The station group will air 18 Indiana Fever games for free.

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More About Advertising

MAY 14, 2025

Heinz: ‘It has to be’ by Wieden + Kennedy This is basically Heinz going You know who we are. We dont need to shout. Only a brand confident in its place in the world could get away with this. Its a knowing glance across the table. No logo, just a headline everyone gets against images … The post John Cherry of Atomic London: My Top Tips for Cannes first appeared on More About Advertising.

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Advertising 52

Rob Campbell

MAY 14, 2025

I watched something recently that made me happy, jealous and sad all at the same time. I know I know they’re the sort of emotional extremes you’d normally associate with a psychopath but hang in there. Ive written a lot about how much I loved my parents. How much I still do. So many of the decisions and choices I’ve made in my life have been influenced by me wanting them to feel proud of me even though theyre no longer here and I know very clearly that they were already.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing