Adweek

MAY 21, 2025

Molly McBride said that when she looked back at the tape, it looked scarier than it was in real life

Affiliates 311

Affiliates 311

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 124

Manufacturing Marketing ROI MarTech 124

Adweek

MAY 21, 2025

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last years $500 million acquisition of Influential.

Media 310

Media Agency 310

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

MarTech 128

MarTech Communications Marketing Media 128

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 21, 2025

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March.

Ad Tech 308

Ad Tech 308

Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

Header Bidding 116

Header Bidding Ad Tech 116

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 102

Real Estate Audience Affiliates Education 102

Adweek

MAY 21, 2025

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

Marketing 271

Marketing Ad Tech 271

Seth Godin

MAY 21, 2025

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?

91

91

Adweek

MAY 21, 2025

WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned.

Agency 279

Agency Advertising 279

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Again. The event made it clear that AI isnt just an assistant anymore. Its becoming a co-strategist. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Google announced the expansion of ad placements, cinematic creative AI tools, real-time campaign copilots, AI agents that do the work for you, and more.

Marketing 90

Marketing Pop-Up Video Ads Conversion 90

Adweek

MAY 21, 2025

The New York Times is suing OpenAI for alleged copyright infringement.

GDPR 246

GDPR 246

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization.

Marketing 77

Marketing Communications Conversion MarTech 77

Adweek

MAY 21, 2025

Employees are awaiting difficult decisions being made by TikTok.

eCommerce 225

eCommerce Media 225

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MAY 21, 2025

Artificial intelligence is reshaping how marketing teams operatebut not through vague promises or futuristic scenarios. In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find five tangible, proven ways AI is being applied to improve segmentation, enhance personalization, monitor performance, support content creation, and retarget audiences more effectively.

Marketing 83

Marketing Retargeting MarTech Audience 83

Adweek

MAY 21, 2025

American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.

253

253

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.

Affiliates 70

Affiliates MarTech Media Agency 70

Adweek

MAY 21, 2025

Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

Advertising 219

Advertising Marketing 219

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Basis

MAY 21, 2025

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded.

Agency 59

Agency ROI Advertising Marketing 59

Adweek

MAY 21, 2025

Cathy Hackl and Lee Kebler look back on the biggest recent moments in the tech world.

205

205

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Adweek

MAY 21, 2025

The Five finished third among A25-54 viewers behind Gutfeld!

219

219

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Buyer Advertising

MAY 21, 2025

Question Everything. I am a weird dude. I type full questions into Google Search. Yes, I know its not necessary nor is it terribly efficient, but its a hard habit to break. Im sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF. Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions.

SEO 59

SEO Advertising ROI 59

Adweek

MAY 21, 2025

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

188

188

OpenX

MAY 21, 2025

AI is fundamentally reshaping the future of programmatic advertising. While many technology providers face the challenge of integrating robust AI capabilities often requiring new partnerships or complete re-platforming OpenX has already created the infrastructure by embedding advanced machine learning directly into its core offering. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Adweek

MAY 21, 2025

Broadcast and linear TV viewing segments grew for the month largely thanks to sports content.

177

177

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MAY 21, 2025

In todays Digest, we discuss Googles decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnites return to the App Store, as well as Microsofts xAI [.] The post Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite appeared first on ExchangeWire.com.

52

52

Adweek

MAY 21, 2025

"She's now, you know, timing her contractions," said her co-anchor

Affiliates 203

Affiliates 203

Digiday

MAY 21, 2025

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giants chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering significant value to the firm, which is one of the worlds largest advertisers. Im happy to share that The Coca-Cola Company has renewed its partnership with WPP Open X as its global marketing partner, he wrote.

Marketing 55

Marketing Media Advertising 55

Adweek

MAY 21, 2025

Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 winner and his team join the allergy brand for an interactive campaign.

Marketing 164

Marketing 164

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing