Adweek
APRIL 20, 2023
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S. winners. National CineMedia, the largest cinema advertising network and the U.S. representative to the Cannes Lions International.
AdExchanger
APRIL 20, 2023
Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching The post Why Data-Driven DTC Ad Buyers Need Creative Types (And DTC Twitter) To Get By appeared first on AdExchanger.
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Adweek
APRIL 20, 2023
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part.
Martech
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 20, 2023
It wasn't yet lunchtime, but the crew of a commercial shoot was already busy making instant noodles. Their order was unusual: prepare enough noodles to fill a washing machine drum. Over the next two days, a team from Unilever snack brand Pot Noodle and agency adam&eveDDB stuffed noodles into other strange places, including a pool.
Martech
APRIL 20, 2023
We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
APRIL 20, 2023
LAS VEGAS — At Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every aspect of how brands connect with […] The post Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marke
Adweek
APRIL 20, 2023
Wieden+Kennedy Inc., the global network of creative shops headquartered in Portland, Ore., is now a Certified B Corporation. With it, the 41-year-old agency joins the movement led by B Lab, a nonprofit network aimed to reshape the incentives around doing business--prioritizing people, communities and the planet in addition to profit. It's the first global ad.
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.
Adweek
APRIL 20, 2023
Advertising agency group M&C Saatchi has promoted Carlo Noseda to become its chief executive for Europe (EU), bringing with him a new client-focused operating model that will aim to engender collaboration across the business with a number of specialist hubs also being introduced. Noseda, who has led M&C Saatchi Milan since 2010, will work closely.
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Martech
APRIL 20, 2023
Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?
Adweek
APRIL 20, 2023
On April 14, Bud Light responded to the uproar around its partnership with trans influencer Dylan Mulvaney with a declaration of patriotism. The expression of its "responsibility to America," which did not address the slew of consumers who responded to the collaboration with resistance, left some audiences questioning why Bud Light recruited Mulvaney if it.
Ad Tech Daily
APRIL 20, 2023
SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and […] The post AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud appeared first on Ad Tech Dai
Adweek
APRIL 20, 2023
To strengthen its experiential branding offer, WPP has acquired sonic branding business Amp, which will join its design consultancy Landor & Fitch. The acquisition of the agency, founded in 2009, will see its 60 people from across the U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
APRIL 20, 2023
DALLAS — LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.
Adweek
APRIL 20, 2023
For the dankest day on the calendar--April 20--cannabis brands are cutting prices, running promotions, flexing their activist muscles and launching experiential activations at retail. And some companies have added a new tool to their marketing arsenal: collaborations with mainstream brands, from national fast food chains to grocery store staples, aiming to extend their reach beyond.
Ad Tech Daily
APRIL 20, 2023
Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search ads.
Adweek
APRIL 20, 2023
Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first "full-cycle" Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
APRIL 20, 2023
The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.
Adweek
APRIL 20, 2023
We took our favorite news clips from agencies this week and gathered them in one place. Enjoy. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns. 360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods.
Marketing Dive
APRIL 20, 2023
The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.
Adweek
APRIL 20, 2023
Increasingly, community-driven companies like GitLab, Strava and Vimeo are finding more opportunities with artificial intelligence to drive revenue growth, according to CMOs at the Activate Summit in San Francisco this week, hosted by cross-channel marketing platform Iterable. "Companies that leverage AI the fastest will see revenue growth," said GitLab's chief marketing officer Ashley Kramer in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
APRIL 20, 2023
An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.
Adweek
APRIL 20, 2023
Tag Heuer's chief executive Fr?d?ric Arnault aims to grow the luxury watch brand into a $1 billion company. And with its latest multimillion-dollar advertising campaign featuring brand ambassador Ryan Gosling, it already has the mindset of a billion-dollar brand. The LVMH-owned Swiss company, founded in 1860 by Edouard Heuer, has been under the direction of.
AdExchanger
APRIL 20, 2023
A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start The post 4 Myths And 1 Bad Thing About Behavioral Ads appeared first on AdExchanger.
Adweek
APRIL 20, 2023
British cruise line Ambassador now allows potential cruisers to take a 360 degree virtual tour of its flagship Ambience through an augmented reality experience created by 3rockAR. People can begin their tour of the Ambience by scanning a QR code or visiting a website on their iOS or Android device. From there, they can virtually.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 20, 2023
Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday.
Adweek
APRIL 20, 2023
Impossible Foods CEO Peter McGuinness brought in Leslie Sims as chief marketing and creative officer in 2022 after roles in the agency and consultancy space. Now, in her first podcast since starting at Impossible, Sims discusses how she's infusing the company's marketing with attention-grabbing creativity to change people's minds about meat alternatives.
VideoWeek
APRIL 20, 2023
Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. But by eliminating spend across certain high-emission websites, buyers can collectively cut up to 16 percent of those emissions.
AdExchanger
APRIL 20, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Shiny Object Syndrome appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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