Adweek
NOVEMBER 11, 2022
If you've ever worked in social media or digital marketing for a brand, chances are you've had your fair share of moments when panic sunk in as you've realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you.
The Ad Tech Blog
NOVEMBER 11, 2022
I’ve met many engineers who can throw at you ten tech buzzwords in less than a minute. This is especially common with Junior engineers (I was one of them) that want to get their way out of trying new stuff. The problem is they generate the perception that they know what they are talking about, which is very dangerous from a project management perspective.
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Adweek
NOVEMBER 11, 2022
The advertising industry is facing a crisis in creativity-partly because it has forgotten how to make people laugh. Speaking at Brandweek Europe, Dom Boyd, managing director of strategy and data business at Kantar UK Insights, explained that the firm's research shows people's enjoyment of ads has been steadily falling since the 1990s, while advertising's business.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 11, 2022
The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall, according to internal communications obtained by Adweek. The strategy, first reported by Axios earlier this month, aimed to increase the amount of traffic the publisher generated through an internal reorganization. To do.
Marketing Dive
NOVEMBER 11, 2022
Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 11, 2022
Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.
Adweek
NOVEMBER 11, 2022
Skating culture has seen fluctuating popularity since the '70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that's the subject of a new short film.
Marketing Dive
NOVEMBER 11, 2022
The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.
Adweek
NOVEMBER 11, 2022
Over the years, Adweek has published multiple stories detailing why Singles Day--the biggest shopping day in the world--would ever gain traction in the U.S. The latest ran in 2021. The experts we consulted cited multiple reasons: Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled.
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PubMatic
NOVEMBER 11, 2022
It’s the most wonderful—and busiest—time of the year. Consumers—and advertisers—have money to spend. Meanwhile, digital publishers are competing for the latter, who, in turn, are trying to get in front of the former. Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV.
Adweek
NOVEMBER 11, 2022
Mr. Ferguson is clinging to life, and conventional methods like electric shocks and chest compressions are useless to revive him. Only a water gun and a whoopee cushion will do. Mr. Ferguson, you see, is not a real person. He's not real at all. This giant overall-wearing rabbit in distress--either charming or terrifying, depending on.
MNTN
NOVEMBER 11, 2022
It wasn’t too long ago social media was the golden goose for advertisers. Nowadays, not so much. A quick read of recent headlines can show you why, but the reasons go deeper. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. More on that later. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.
Adweek
NOVEMBER 11, 2022
Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category. Peter McGuinness, the company's top exec since April, has said publicly that Impossible and others in the space have done "a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advendio
NOVEMBER 11, 2022
Deseret Digital Media is a media company focused on bringing what matters to the Salt Lake City region and across Utah: news and information, local websites and apps, and one of the largest B2B and C2C platforms native to Utah. From classifieds, homes, and cars, to jobs and services, Utah residents can find whatever they need with a few clicks or taps in a growing marketplace.
Adweek
NOVEMBER 11, 2022
While the temperature in Qatar, host of the 2022 FIFA Men's World Cup, will fall between 73?F to 79?F, the marketing industry is facing a cold snap as advertisers tighten their belts. The World Cup kicks off Sunday, Nov. 20 and will continue during the Thanksgiving and early Christmas period, with the final falling on.
Brid.tv
NOVEMBER 11, 2022
Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. That is why finding a reliable, private video hosting platform should be the first step on your journey. But why is a private hosting solution superior to a public one for businesses? And how do you choose the best platform?
Adweek
NOVEMBER 11, 2022
As the streaming sector reaches a new stage and the world's biggest media companies vie for attention on their platforms, user experience is suffering as viewers have to flip between platform after platform--while also paying for the seemingly unlimited number of emerging platforms. This fragmentation is also making it more challenging for advertisers to connect.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
NOVEMBER 11, 2022
Advertising and media have always been laboratories for change, but today change is accelerating in every business cycle all the time. . Change management consultancy Prosci notes that “because the success of organizational changes depends on individuals engaging, adopting and using them, organizations must manage changes at both the individual and organizational levels concurrently.” .
Adweek
NOVEMBER 11, 2022
Cryptocurrency has the potential to revolutionize how the world transacts. One of the leading companies to emerge amid the sector's growth has been OKX. Haider Rafique, the crypto trading platform's global chief marketing officer, took the stage Wednesday at Adweek's Social Media Week Europe to discuss how the platform is using social media and the.
AdExchanger
NOVEMBER 11, 2022
CTV advertisers still don’t know much about what content they’re running against, other than the fact it's on the big screen. And they've had enough of it already. Buyers' lack of visibility into which network, program or distribution channel their ads are served is almost enough to wish for the good old days of program guides. The post How Programmatic Pipes Ease CTV Buyers’ Woes appeared first on AdExchanger.
Adweek
NOVEMBER 11, 2022
Instagram allows users to view all of the posts they've previously "Liked" on the photo- and video-sharing platform. While users are viewing their "Likes," they can tap on a post's thumbnail to view the post again in full, where they can leave comments, "unlike" the post and more. Our guide will show you how to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 11, 2022
AiAdvertising, Inc. a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed
Adweek
NOVEMBER 11, 2022
The Binge, Sony Music Entertainment's subscription-based podcast channel, is seeing early signs of success in the short few months that it's been live. The Binge releases one docuseries each month, bundled from SME's roster of podcasts, ranging from genres like true crime to entertainment. For instance, in the series Crooked City, each season explores eerie.
Martech Series
NOVEMBER 11, 2022
What is a marketer’s foremost challenge? Sometimes; its generating strong and qualified leads. Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. And, 58% of the businesses reported that they choose quality over quantity of leads; There is a conflict of interest among marketers, which is further aggravated by the term ‘campaign.
Adweek
NOVEMBER 11, 2022
Discord now allows desktop users to share emoji reactions while participating in voice chats. By sharing one of these "voice channel reactions," users can react to a conversation in real time without interrupting the person currently speaking. Our guide will show you how to use voice channel reactions on Discord. Note: These screenshots were captured.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 11, 2022
Sogolytics speeds up release cycle to improve user experience. Prioritizing the value of experience has driven feedback and experience management leader Sogolytics to crank up the pace. In the past, Sogolytics used longer development cycles to roll out new functionality and improvements in larger batches three or four times a year. Recently, though, the team has revamped the model to roll out updates every few weeks.
Exchange Wire
NOVEMBER 11, 2022
Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [.]. The post Quantcast Leads the Wires Awards 2022 appeared first on ExchangeWire.com.
Martech Series
NOVEMBER 11, 2022
As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing is one unique and strategic way to reach customers outside of traditional marketing channels, and has a proven track record of fueling business success even in a turbulent market.
Exchange Wire
NOVEMBER 11, 2022
AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [.]. The post AdsWizz’s Dynamic Creative Optimisation Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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