Adweek
MARCH 5, 2025
Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in.
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
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Adweek
MARCH 5, 2025
WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company's investment in Stability AI is meant to deepen access its advanced AI models for creating images, videos, 3D designs, and audio. In return, Stability AI will benefit from WPP's marketing expertise.
Martech
MARCH 5, 2025
We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 5, 2025
Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands.
Martech
MARCH 5, 2025
Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 5, 2025
Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.
Adweek
MARCH 5, 2025
Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. Lions Community as the competition's first Bold Impact sponsor.
Martech
MARCH 5, 2025
Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources.
Adweek
MARCH 5, 2025
Sesame Workshop is making cuts to its staff, the nonprofit organization confirmed on Wednesday. However, the number of employees affected wasn't disclosed. The news comes as the group's flagship show, Sesame Street, continues its search for a new TV or streaming home after Warner Bros. Discovery declined to renew its output deal for new episodes.
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Digiday
MARCH 5, 2025
Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0. Founded in 2004, Digg once rivaled Reddit for the role of “the internet’s homepage.” Now, Digg founder Kevin Rose and Reddit cofounder Alexis Ohanian have bought it back for an undisclosed amount.
Adweek
MARCH 5, 2025
For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.'s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift.
Ad Tech Daily
MARCH 5, 2025
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK:The Association of Online Publishers (AOP) has released the Digital Publishing: Outlook and Priorities for 2025 report, summarising findings from its annual survey of […] The post Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP
Adweek
MARCH 5, 2025
Can an automotive ad that doesn't mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new Volvo ad that recently aired in Saudi Arabia. Produced by Dubai-based Lion Creative for Volvo's Europe, Middle.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 5, 2025
When DTC mattress brands started blowing up and investing in digital advertising in a big way Naturepedic capitalized on the fact that everyone was talking about mattresses by posing a question of its own: What am I really sleeping on? The post Inside Organic Mattress Brand Naturepedics In-House Digital Marketing Strategy appeared first on AdExchanger.
Adweek
MARCH 5, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 24, 2025. A busy news week from a political and global standpoint fueled growth for all three cable networks. Fox News achieved a rare feat as it averaged 3.6 million total viewers during weekday primetime, performing better than two.
Ad Monsters
MARCH 5, 2025
Consumers demand more control over their data, and streaming platforms are listening. Whale TVs Chris Hock and OneTrusts Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV. Often viewed solely as a regulatory hurdle, data privacy is evolving into a competitive advantage. As consumers become more privacy-conscious, streaming platforms must find the right balance between personalization and transparency.
Adweek
MARCH 5, 2025
The Walt Disney Company announced layoffs on Wednesday at ABC News Group and Disney Entertainment Network. According to sources familiar with the matter, the cuts will impact nearly 200 employees or less than 6% of total staff, with the majority coming from ABC News' New York-based team. The Wall Street Journal first reported news of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
MARCH 5, 2025
Maybe it was because I was in a sentimental mood. Maybe it was because some feelings were triggered. But one day, I found myself feeling very emotional. There were two things that did it … One was the mother and son rendition of Creep that I wrote about recently the other is what I am writing about today. In essence, it’s a love story … albeit a tragic one.
Adweek
MARCH 5, 2025
Marie-Lise Campeau, who has been global chief operating officer at creative agency Sid Lee since last October, has been promoted to global CEO. She succeeds Patrick McDaniel, who had been serving as interim CEO since October. Campeau's return to Sid Lee last year came after nearly five years with Ogilvy, where she rose to president.
Ad Tech Daily
MARCH 5, 2025
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […] The post Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI appeared first on Ad Tech Daily.
Adweek
MARCH 5, 2025
The cold case involving the disappearance of Iowa news anchor Jodi Huisentruit may get new life depending on what a judge in Cerro Gordo, Iowa decides. Huisentruit went missing nearly 30 years ago when she was 27. On Monday a judge heard arguments to unseal a 2017 search warrant of two cars belonging to a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MARCH 5, 2025
Rak Patel, CCO of Channel 4, reflects on the importance of the All In Census , a survey on inclusion and representation in the UK advertising industry, which returns on 12th March. In advertising, trust and talent are intrinsically linked. In February, I had the pleasure of contributing to a panel on stage at LEAD (the Advertising Association, IPA and ISBA’s annual summit), to discuss the importance of trust.
Adweek
MARCH 5, 2025
With its new name, A+E officially says, "Hello, world!" Today, slightly ahead of the company's virtual upfront event, A+E Networks announced it's changing its name to A+E Global Media. According to the company, the name better reflects its worldwide portfolio of brands and capabilities, including its more than 70,000 assets across long-form and short-form and.
Brid.tv
MARCH 5, 2025
For many online video publishers, the idea of building an OTT app is not a new one. However, launching a robust video distribution system can seem like a much bigger challenge than it needs to be. If you ask me, there arent many downsides to investing a little bit of time and resources into a good OTT app. Not only will you make your content more readily available for your existing audience, but you will also reach new users and unlock more revenue.
Adweek
MARCH 5, 2025
Fox News was the second highest-rated television network on Monday evening, with Hannity's interview with Vice President J.D. Vance landing in first place in the Adults 25-54 demo at 9 p.m. The interview placed third in total viewers behind The Five and Jesse Watters Primetime. Elsewhere, The Arena with Kasie Hunt on CNN got off.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 5, 2025
Tyler Romasco, svp of global publisher development, OpenX Its no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. adults. The most important driver behind this meteoric rise in revenue is biddable CTV, which encompasses non-guaranteed 1-to-1 PMPs, multi-publisher PMPs, curated deals and open m
Adweek
MARCH 5, 2025
Just like Rodney Dangerfield, Eugene Daniels is headed back to school. TVNewser can exclusive reveal that the former White House correspondent for Politico and MSNBC's newly-announced senior Washington correspondent is the commencement speaker for 2025's graduating class at Colorado State University. It's a homecoming for Daniels, who graduated from CSU in 2012 with a B.A.
Exchange Wire
MARCH 5, 2025
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [.] The post Lumen Researchs Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising appeared first on ExchangeWire.com.
Adweek
MARCH 5, 2025
Google is testing a new AI Mode for Search, it said Wednesday. The experimental program generates an entire page of AI-powered results in response to user queries. Unlike Google's existing AI Overviews, which surface a single AI-generated answer at the top of a user's search results, AI Mode is designed to handle more complex, multi-step.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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