Tue.May 23, 2023

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Huggies’ Body Positive Campaign Celebrates Diverse Baby Bums

Adweek

Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".

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5 critical leadership skills every marketing ops pro needs

Martech

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

Marketing 110
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Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Adweek

Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.

Marketing 291
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Inside Google’s plans for improving paid search with generative AI

Marketing Dive

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

Marketing 115
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Meta Sells Giphy to Shutterstock in $53 Million Deal

Adweek

Stock media provider Shutterstock is set to acquire the Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition law and must divest the platform. "This is an exciting next step in Shutterstock's journey as an end-to-end creative platform," said Shutterstock CEO.

Media 267
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71% of CMOs lack the budget needed to execute marketing strategy in 2023

Marketing Dive

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

Marketing 114

More Trending

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Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines The post Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob appeared first on AdExchanger.

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The Promise and Perils of Adland Taking Climate Action

Adweek

After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many.

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

AdExchanger

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.

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The Speed of Culture Podcast: Balancing Tradition and Innovation as CMO of the Fortune 1 Company

Adweek

With 150 million people visiting its locations every week and 90% of Americans living within 10 miles of one of its stores, Walmart is an iconic brand that has disrupted the American retail market. However, with the rapid pace of consumer change, how can Walmart maintain its heritage while adapting to current trends and scaling.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Solving The Creative Bottleneck In Data-Driven Advertising

AdExchanger

Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency The post Solving The Creative Bottleneck In Data-Driven Advertising appeared first on AdExchanger.

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Netflix’s Peter Naylor on How the Streamer Shifted to a Virtual Upfront Event

Adweek

Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro, Warner Bros. Discovery's Jon Steinlauf and YouTube's Sean Downey. Now, we're ending things with Peter Naylor, vp of worldwide ad sales at Netflix.

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Mastering vCPM: Unveiling the Formula, Effective Strategies, and More!

AdPushup

Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

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How CMOs Can Overcome Their Internal Marketing Problem

Adweek

Good marketers know how to craft a compelling message. They're skilled at delivering the right idea to the right audience at the right time. They understand the persuasive power of narrative. That's why sometimes it's surprising to hear marketers struggle to convey the importance of marketing to their CEO and members of the board. "It.

Marketing 246
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation

Exchange Wire

In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [.] The post TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation appeared first on ExchangeWire.com.

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Whitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign

Adweek

Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she's added a new skill recently as a "board-certified plastic surgeon," or so she says in a Liquid Death campaign. Except that's not true, of course. Instead, she's taking her first starring turn in a high-concept Liquid.

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Generative AI Is Coming Soon To Search, Performance Max And Google Ads

AdExchanger

Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance. The post Generative AI Is Coming Soon To Search, Performance Max And Google Ads appeared first on AdExchanger.

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Mavely Is Here to Empower the Everyday Influencer

Adweek

As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure success in maintaining great partnerships. Influencer platform Mavely connects brands and creators with the resources they need for successful campaigns. Mavely is.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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It’s time to teach AI about your brand

Martech

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.

MarTech 95
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Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation

Adweek

On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company's growth strategies. Frost shares how her commitment to an agile mindset and a "village" approach to.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. But to truly reap the benefits of this strategy, publishers need to understand not only how in-game ads work but how best to implement them.

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Evolve to a Member Services Model for More Precise Targeting and Measurement

Adweek

Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click--which has never been an.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Leverage first-party data for a winning CRM strategy

Martech

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

MarTech 90
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Pay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach

Adweek

As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling out subscription products--where people can become verified overnight--there is no longer the need to build out online portfolios proving themselves as experts to support a claim.

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This Year’s TV Upfronts: Upgrades To Targeting And Programmatic

AdExchanger

Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying. Netflix, Disney and Warner Bros. Discovery (WBD) all touted The post This Year’s TV Upfronts: Upgrades To Targeting And Programmatic appeared first on AdExchanger.

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Google Marketing Live 2023: What you need to know

Martech

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The RACE digital marketing audit checklist

Smart Insights

Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by … The post The RACE digital marketing audit checklist appeared first on Smart Insights.

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Stevie and Marvin

Seth Godin

When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated touring and was sure he lacked the charisma and other gifts that made some musicians great onstage. This didn’t really fit the label’s strengths, and he struggled to find his footing. In 1962, Berry Gordy sent Gaye on tour with other Motown acts.

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Celebrating AAPI Month: Angelina Eng Reflects on the Evolution of the Digital Media Industry

Ad Monsters

Angelina Eng grew up as an outlier in Queens. While her home life reflected the traditions of her Chinese heritage, outside, she was one of a few Asian children growing up in her neighborhood. The same was true when she first started in the workplace, very different from the era of diversity, equity, and inclusion we proclaim now. Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry.

Media 80
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Innovation Is The Only Rational Response To The End Of Third-Party Cookies

AdExchanger

The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and audience science. It’s an opportunity to test, learn and do The post Innovation Is The Only Rational Response To The End Of Third-Party Cookies appeared first on AdExchanger.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.