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Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it’s adding another image-based generative AI tool to its arsenal.
Generative Fill—part of Firefly, Adobe’s suite of creative generative AI models launched in March—lets people add, extend or remove objects from images via text prompts, with the aim of accelerating creative workflows and saving time for creatives.
Adobe plans to release this tool more widely in the second half of 2023.
“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers,” said Ashley Still, svp of digital media at Adobe, in a statement.
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