Evolve to a Member Services Model for More Precise Targeting and Measurement

‘Cause we are living in a multichannel world—Madonna said that, right?

Advertisers are at a measurement crossroads of sorts in 2023. 

Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click—which has never been an accurate indicator of engagement or conversion. Omnichannel campaigns, too many bots and black-box platform forecasting has made measurement more of a directional exercise than one sufficient for hardcore evaluation of results. 

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