Adweek
JANUARY 24, 2023
For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree.
Martech
JANUARY 24, 2023
Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. Check out these 11 proven tactics you can use to generate more customers for your business. 1.
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Adweek
JANUARY 24, 2023
Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices. The sneaker, named Kamthala, flips the script on a common model whereby some fashion companies design products in the Global.
AdExchanger
JANUARY 24, 2023
Ready, set. sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 24, 2023
Approximately one in four people in the United States, a total of 61 million Americans, live with some form of disability. Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and.
Exchange Wire
JANUARY 24, 2023
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 24, 2023
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin
Adweek
JANUARY 24, 2023
When it comes to kicking off 2023 upfront events, this is the way. Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase--and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients' advertising efforts.
Marketing Dive
JANUARY 24, 2023
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
Adweek
JANUARY 24, 2023
If a piece of information comes straight from the horse's mouth, that generally means it's a reliable tidbit, shared from an authority who has first-hand knowledge of a situation. The familiar turn of phrase gets a new, literal translation--the skinny comes directly from the horses' mouths--in a campaign from tourism bureau VisitLEX. Psychic medium Carrie.
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AdExchanger
JANUARY 24, 2023
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later in 12 countries on November 12. For now, Basic with The post Six Things You (Probably) Didn’t Know About Netflix’s AVOD Biz, With Jeremi Gorman appeared first on AdExchanger.
Adweek
JANUARY 24, 2023
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like inflation or political uncertainty. Instead she's laser-focused on the things she can influence, including making sure the value of the marketing function is well and truly seen. The brand boss is no stranger to headwinds.
Basis
JANUARY 24, 2023
There are certain words that just feel good. For example: “Free”. “Saturday”. “Birthday”. And of course: “Guaranteed”. There’s not much that’s guaranteed in life, which must be why phrases like “money back guarantee” and “satisfaction guaranteed” are so nice to see as a consumer. In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency.
Adweek
JANUARY 24, 2023
In the latest episode of The Speed of Culture podcast, Ekta Chopra, chief digital officer at e.l.f. Beauty, sits down with Suzy founder and CEO Matt Britton to discuss the brand's unique strategy around digital experiences and innovative consumer trends. Chopra is a visionary IT executive who has spent her entire career transforming private equity-backed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 24, 2023
The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.
Adweek
JANUARY 24, 2023
Reddit lets users join a wide variety of "subreddits," or communities that are focused on specific topics. After a user joins a subreddit, they have the option to leave the subreddit in the future if they no longer want to be part of that community. Our guide will show you how to leave a subreddit.
Martech Series
JANUARY 24, 2023
Increase click-through rates with personalised text For use in emails and websites. Use merge tags to generate personalised text (an industry standard method). Use data from your Email Service Provider (ESP) or database. Marketing Technology News: Influencer Marketing Trends for 2023 Designed to be easy to use. It’s for marketers, not developers.
Adweek
JANUARY 24, 2023
"Just be yourself" is something we are all told at a young age. For many of us, however, that is easier said than done, especially when who you're meant to be is seen as someone who shouldn't be taking up space. But on platforms like TikTok, people are able to be themselves and find their.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 24, 2023
“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.
Adweek
JANUARY 24, 2023
Instagram now lets users schedule posts up to 75 days in advance. Once a user schedules a post, they have the option to delete the scheduled post before it is shared if they no longer want to share it. Our guide will show you how to delete a scheduled post in the Instagram mobile application.
Martech Series
JANUARY 24, 2023
Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer. Bonde, who brings more than 20 years of B2B SaaS experience, will lead TreviPay’s global marketing team with a strategic focus on tapping new vertical opportunities and uncovering global order-to-cash and digital pla
Digiday
JANUARY 24, 2023
Semafor — a start-up global news digital publisher — is expanding one of its signature editorial series with a sponsorship. Verizon, one of Semafor’s launch sponsors, will sponsor an expanded feature from its newsletter called “One Good Text.” The series, which has spotlighted a Semafor journalist texting a question to a politician, business executive or otherwise influential person, will turn into a sponsored 10-minute interview franchise over text.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 24, 2023
Mainz brings 25 years of industry experience to execute on Forescout’s strategy and drive its next phase of growth Forescout Technologies Inc., the global leader in compliance and cybersecurity for all connected devices, today announced that Barry Mainz will join the company as CEO, effective immediately. Barry Mainz brings more than 25 years of experience in executive leadership across infrastructure software and cybersecurity companies.
Marketing Dive
JANUARY 24, 2023
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
Martech Series
JANUARY 24, 2023
Bluescape joins the Scaled Agile Partner Network as a Platform Partner. Bluescape is the only FedRAMP certified whiteboard solution available for use during SAFe training and Agile planning on U.S. Government systems. Bluescape , a visual collaboration and online whiteboard platform, announced that it has joined the Scaled Agile Partner Network as a Platform Partner.
Digiday
JANUARY 24, 2023
For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Between the most recent news that TikTok executives can choose which posts go viral using the platform’s heating feature, and the ticking time bomb in the shape of potential TikTok bans on both sides of the Atlantic, the sheen could well be fading on the well-polished narrative around the short-form video app.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JANUARY 24, 2023
Fourth annual report, based on trillions of API data calls, shows rapid growth in enterprise solutions, data warehouse usage, and consumer privacy Customer data platforms have become a cornerstone of the modern technology stack as companies move to leverage an explosion of consumer data, according to a new report from Twilio Segment. The fourth annual Customer Data Platform Report, which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses
Exchange Wire
JANUARY 24, 2023
Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [.] The post 83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads – Teads appeared first on ExchangeWire.com.
Martech Series
JANUARY 24, 2023
Primary Intelligence and Crayon announced an integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. Primary Intelligence, the leader in win-loss analysis, and Crayon, the premier competitive intelligence platform, announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Ad Monsters
JANUARY 24, 2023
When you hear the term adblock user, you associate certain characteristics with that demographic. For example, some publishers assume adblock users perceive digital advertising as evasive. Others believe it is impossible to monetize ad block users at all, but Blockthrough is asking you to throw away all of those misconceptions. Consumers use ad blockers because they desire to have an uninterrupted user experience.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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