Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving away from its city model in the.
The Ad Tech Blog
NOVEMBER 23, 2022
Disclaimer: I’m not a financial expert, and I’ve worked only with a few Fintech startups. I’ve run into different positions regarding equity compensation: Founders who want to give you equity no matter what, with the goal of bringing down costs Founders who don’t like to share any piece of their company and want to retain ownership Engineers who don’t care about equity and would take a higher salary Engineers who would love to own a piece of the company, even if tha
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Adweek
NOVEMBER 23, 2022
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including.
Marketing Dive
NOVEMBER 23, 2022
The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 23, 2022
With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri.
Marketing Dive
NOVEMBER 23, 2022
The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 23, 2022
A podcast interview withDavid CohenCEOIn early November, Elon Musk hosted an hour-long Twitter Spaces session about the future of advertising on the platform along with two (now former) Twitter executives, Continue reading » The post Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek's Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her.
Marketing Dive
NOVEMBER 23, 2022
Despite shrinking for the fifth consecutive month, ad spending in October was still the strongest it’s been so far this year.
Adweek
NOVEMBER 23, 2022
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn't share exact numbers.
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AdExchanger
NOVEMBER 23, 2022
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. Prices are up, consumer spending is down and. Continue reading » The post Marketers Adapt Their Holiday Campaigns To The Chilly Economic Climate appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
The retail industry was already undergoing massive changes before fears of a recession changed marketers' game plans once again. On the heels of Deloitte's annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk.
Martech
NOVEMBER 23, 2022
If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect this information to other data sources in your tech stack. . While this is true, there is a caveat to consider during the CDP implementation process. A few choice decisions here can have a potentially massive impact on the audience size that can successfully connect website behavior to other existing int
Adweek
NOVEMBER 23, 2022
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
NOVEMBER 23, 2022
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend.
Adweek
NOVEMBER 23, 2022
Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators.
Martech Series
NOVEMBER 23, 2022
Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals that about 80% of customers are more likely to purchase with a brand if provided a smooth and personalized experience.
Adweek
NOVEMBER 23, 2022
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 23, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Sponsored Feed appeared first on AdExchanger.
Martech Series
NOVEMBER 23, 2022
Ziflow attributes its 1980.3% revenue growth to its high-impact team and their customer-obsessed mentality. Ziflow announced that it ranked number 17 in the 2022 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Rankings are based on percentage revenue growth over the last four years. Ziflow grew 1980.3% during this period.
Exchange Wire
NOVEMBER 23, 2022
In today's ExchangeWire news digest: US tax filing websites have sent users' sensitive information to Facebook; Jack Ma's Ant Group is set to face a fine in excess of USD$1bn (~£842m) in China; and the UK's CMA prepares to advance [.]. The post Facebook Received User Data from Tax Filing Websites; China’s Central Bank to Fine Ant Group Over USD$1bn appeared first on ExchangeWire.com.
Basis
NOVEMBER 23, 2022
All things considered, it’s a pretty remarkable time to be a marketer. Looking at the advertising landscape, there are more opportunities than ever to reach consumers in the right place and at the right time. But there’s no such thing as a free lunch, and there’s no great opportunity without risk. Indeed, there may be more ways than ever to connect with your target audiences, but there are also more ways than ever to court controversy—whether it’s an unfortunate ad placement next to unethical co
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 23, 2022
Tweet. Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: __. Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. First, thank you for the opportunity to share my thoughts with your community.
Rob Campbell
NOVEMBER 23, 2022
As many of you know, I HATE the band, ‘The Smiths’ Hate. Hate. Hate. Hate. Hate. However, I recently saw an old article from their guitarist – Johnny Marr – that I really like. I should say that I’m not saying this because he also now hates the racist prick that is Mr Miserable Morrissey … or that he lives in Portland and has been known to play with some old W+K’ers … but because I absolutely love the last line of this quote: Maybe I like it because I
Martech Series
NOVEMBER 23, 2022
iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. iion , the global adtech company that’s redefining monetisation and advertising for gaming, today debuts immersiion , a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
More About Advertising
NOVEMBER 23, 2022
Canada faces Belgium today in its first 2022 World Cup match for 36 years. Meanwhile the Italians – whose team haven’t made the finals since Brazil 2014 – can only look on. Mondelez cheesy snack brand Fonzies, which sponsors the Italy team, has decided to encourage football-mad Italians to lend their support to Canada instead. The post Mondelez urges passionate Italian fans to support Canada in the World Cup first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 23, 2022
The Mexico -based business and economic news outlet expands content offering to include the free app, El Financiero Bloomberg+. El Financiero Bloomberg TV has announced the launch of a direct-to-consumer app that allows users to stream the network’s premium news programming and licensed Bloomberg content throughout Latin America and the United States.
Digiday
NOVEMBER 23, 2022
When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such as Roblox and Fortnite — but this could change soon. This Friday, Minecraft influencer Toby “Tubbo” Smith is officially launching TubNet, a Minecraft server with unique content and items tied to advertisers such as Kraft and Sony Pictures. The server was originally slated to open in August, but the team at TubNet — an independent company backed by the esports organization Misfits, which si
Martech Series
NOVEMBER 23, 2022
Employees share high satisfaction, inspired by the company’s mission, and feel empowered to innovate. Cloudflare, Inc, the security, performance, and reliability company helping to build a better Internet, announced that it has been recognized as one of the Top 100 Most Loved Workplaces in 2022, following research conducted by Newsweek and Best Practice Institute (BPI), a leadership development and benchmark research company.
Digiday
NOVEMBER 23, 2022
Many publishers’ commerce teams know what to expect during the lead up to Black Friday by now: An inbox full of hundreds of product pitches from public relations professionals asking to be included in gift guides, keeping a close eye on any and all sales as they are announced, and, of course, working during the shopping holidays and weekends when many editorial counterparts are enjoying their Thanksgiving logged off.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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