Adweek
MARCH 12, 2025
The world of FAST is changing, well. fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment.
Martech
MARCH 12, 2025
You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 12, 2025
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three.
Martech
MARCH 12, 2025
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 12, 2025
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers.
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 12, 2025
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, rethink the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.
Adweek
MARCH 12, 2025
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was.
Digiday
MARCH 12, 2025
Later this year, YouTube will make it easier for creators to organize their serialized and episodic content. The plan was announced briefly at the Made in YouTube event last September, though YouTube did not put a date on it. While theres still no confirmation on exactly when it will arrive this year, during a press event in Zurich on March 11, YouTube execs gave a little more detail about it.
Adweek
MARCH 12, 2025
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Exchange Wire
MARCH 12, 2025
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [.] The post Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the fifth broadcast network," the network continued to cement that moniker with a No. 1 finish for the first week of March.
Digiday
MARCH 12, 2025
In Digiday+ Researchs first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’ marketing budgets. YouTube and TikTok came out behind Metas platforms in third and fourth place. TikTok saw brands and retailers usage and marketing spend on the platform decline this year, according to Digidays survey.
Adweek
MARCH 12, 2025
The Five was the only Fox News show to bring in more than 4 million total viewers on Tuesday evening. Meanwhile, MSNBC and CNN were led by The Rachel Maddow Show and Anderson Cooper 360, respectively. In the Adults 25-54 demo, Gutfeld! led the way for Fox News, followed by Maddow and CNN NewsNight with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
MARCH 12, 2025
This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets and ad placements.
Adweek
MARCH 12, 2025
Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato.
Ad Monsters
MARCH 12, 2025
HUMANs Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwidetargeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMANs CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight back.
Adweek
MARCH 12, 2025
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
MARCH 12, 2025
Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others some of whom got there as early as 6 a.m. to be near the front of the line for the chance to experience the Criterion closet like the filmmakers and artists featured on the entertainment companys YouTube channel. The South by Southwest experience to Brewer, a content producer at Chubbies Shorts, felt like an organic activation and more like an interactive art installment.
Adweek
MARCH 12, 2025
Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of.
AdExchanger
MARCH 12, 2025
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine […] The post Learning To Live With Our New AI-Based Advertising Overlords appeared first on AdExchanger.
Adweek
MARCH 12, 2025
Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 12, 2025
Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasnt. For years, consumer tech devicemakers have been promising incredible AI-backed products phones, tablets, glasses and more and failing to deliver, The Verge reports. Amazon, for example, has boasted of new and improved Alexa-powered devices. But no new device has […] The post The Emperor Is Hardwaring No Clothes; Bursting The Newsletter Bubble appeared first on AdExchanger.
Adweek
MARCH 12, 2025
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its life-altering impact that is still being felt today, in an upcoming NBC 5 News series entitled Covid: 5 Years Later. "We've faced a number.
Relevant-Digital
MARCH 12, 2025
Whats tougherchoosing from two or three wrapper options or sifting through a dozen? Having more choices sounds empowering, but in reality, it often leads to decision fatigue. The more you compare, the more overwhelming it becomesso many features, so many benefits, so many integration paths. It starts to feel like a never-ending process. But no one wants to make the wrong decision, especially when it can cost valuable resources, time, and money.
Adweek
MARCH 12, 2025
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He's also worked at WTVX in Fort Pierce.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 12, 2025
MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [.] The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today's action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five.
Exchange Wire
MARCH 12, 2025
Adnami, a leader in high impact advertising solutions, has released, Its all about attention, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [.] The post Adnami Releases Data-Driven White Paper: “It’s all about attention” appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
300 
Let's personalize your content