Adweek
JUNE 14, 2022
Creative duo Quynh Tran and Toan Mai tested the metal of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival--but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered.
Smart Insights
JUNE 14, 2022
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis … The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.
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Adweek
JUNE 14, 2022
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a 10-year streaming rights deal beginning in 2023, and the Apple TV app will be the exclusive home of every live MLS match without any local broadcast blackouts or restrictions. The new MLS streaming service will.
Martech
JUNE 14, 2022
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 14, 2022
Domino's entered the next phase of its "Mind Ordering" campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing.
Marketing Dive
JUNE 14, 2022
The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 14, 2022
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media Rating Council (MRC), released its first update to in-game ad measurement standards since 2009. The new standards reexamine the metrics for counting a valid.
Adweek
JUNE 14, 2022
Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie.
Martech
JUNE 14, 2022
San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.
Adweek
JUNE 14, 2022
The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy. Hockey fans can go here to access a digital replica of the Stanley Cup via desktop, mobile and tablet, letting them explore all of the details on the trophy, including every team and player who has won and.
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Martech
JUNE 14, 2022
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing for more than a decade. What’s your career path been? I came through graphic design, got my undergraduate degree in graphic design.
Adweek
JUNE 14, 2022
Editor's note: For the purpose of this article, drag queens are referenced as she/her/hers in alignment with community norms and in light of the female persona deliberately created. The individual may actually identify as cisgender, transgender or non-binary and use different pronouns. "If you can't love yourself, how in the hell are you gonna love.
Martech
JUNE 14, 2022
The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line marketing professionals place themselves, they will have certain tendencies that could influence their day-to-day tasks, who they report to and even how much money they earn.
Adweek
JUNE 14, 2022
On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space. The report is released ahead of next week's Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really? The event takes.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 14, 2022
Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly 5% of the emails publishers collect from their readers – fine, call it zero-party data, if you must – are generated by. Continue reading » The post Lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones appeared first on AdExchanger.
Adweek
JUNE 14, 2022
While many entrepreneurs strike out on their own after years of learning their business, Natalie Boden began honing her skills during her childhood in Honduras, where her grandmother started a textile shop in the 1960s and ran the operations as a single mother of three before Boden's parents took over. "My entrepreneurial nature was planted.
Exchange Wire
JUNE 14, 2022
In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [.]. The post YouTube Lambasted for Failing to Stop Scams; Google to Pay USD$118m to Settle Gender Discrimination Lawsuit appeared first on ExchangeWire.com.
Adweek
JUNE 14, 2022
Your marketing department may be in the empathy business, but it's time to make that a company policy. Two years of disruption have culminated in the ongoing Great Resignation. But while companies scramble to fill open positions, the employees who stayed need the kind of mental and emotional support they're not used to providing. A.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mix Of Arc And Science Arc XP, The Washington Post’s subscription software publisher monetization business, has had outside sales interest in the low nine figures, Axios reports, if it were to spin off the business. But the Post isn’t interested. “I personally think. Continue reading » The post The Long Arc Of WaPo Revenue Leans Toward SaaS; Google Comes To Grips With More Chaos appeared first on AdExchanger.
Adweek
JUNE 14, 2022
Instagram now allows each user to pin up to three posts to their top of their profile on the photo- and video-sharing platform. After someone pins a post to their profile, they'll have the option to unpin the post whenever they'd like. Our guide will show you how to unpin a post from your profile.
Brid.tv
JUNE 14, 2022
With our latest inclusion of support for dynamic ad insertion, Brid.TV publishers can now circumvent ad-blocking software and maximize revenue. Read this article to learn more about this feature and how to apply for it. With Brid.TV’s latest dynamic ad insertion feature, online publishers can now circumvent ad-blocking software and boost their revenue.
Adweek
JUNE 14, 2022
Crypto and the stock market may be crashing, but collectibles show no signs of losing their value. It's fitting then that Funko, the miner of pop culture figurines rendered in the brand's recognizable black eyes and oversized heads, is bullish on its own grand growth plans. The Everett, Washington-based collectibles company is trying to pull.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 14, 2022
Highlights : Locafy continues to grow through partnership and acquisition strategy. Nasdaq invites the Perth-based tech company to ring the opening bell in recognition of it being the first West Australia company to directly list on the global stock exchange. Locafy Limited , has acquired the client base of Australian digital agency 180 Degree Marketing (180 Degree) as it ramps up its acquisition and partnership strategy.
Adweek
JUNE 14, 2022
Meta expanded on the teen safety features for Instagram and Quest that it implemented in March, detailing several updates on both platforms. Parental supervision features on Instagram were extended, and parents and guardians can now: Send invitations to their teens to initiate supervision tools (this could previously only be initiated by the teens).
Marketing Dive
JUNE 14, 2022
Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.
Adweek
JUNE 14, 2022
Pinterest and food content provider Tastemade inked a multimillion-dollar, multiyear deal that will result in a slate of new content series, creator events and livestreaming programming. The partnership is the first of its kind, according to the two companies. Top Line The deal already has a foundation, since Tastemade has been one of Pinterest's largest.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JUNE 14, 2022
artlabs, Turkey’s leading 3D & AR for commerce and metaverse platform, announces the successful completion of a $700K seed investment round and rebranding. artlabs, Turkey’s leading 3D & augmented reality for commerce and metaverse platform, announces the successful completion of a $700K seed investment round and rebranding. The round was led by Techmine with follow-on investments of EG?
Adweek
JUNE 14, 2022
The outbreak of a major national cyber-attack is one that has been considered for decades--and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells' War of the Worlds radio.
Martech Series
JUNE 14, 2022
This new integration gives Microsoft Teams users access to the Blippbuilder platform, enabling creators and businesses to more easily build and share augmented reality content together. Blippar , one of the leading technology and content platforms specializing in augmented reality (AR), has announced the integration of Blippbuilder, its no-code AR creation tool, into Microsoft Teams.
Adweek
JUNE 14, 2022
WPP's largest market--the U.S.--will finally have a president to lead the country's operations. Grey Group CEO Michael Houston will take on the role and pilot the nearly 20,000 U.S. employees who generate upwards of $6 billion of revenue, annually. Houston has climbed the ladder at Grey Group over the past 15 years and served as.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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