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Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover

Adweek

To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The "X" symbol is typically used by brands in crossover promotions. Beginning Nov. 18 at 2.

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Brands Need More Than Pride and ‘Love Is Love’ to be Allies

Adweek

Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community--just before leaving much of that story on the editing room floor. Rana Reeves, the founder and CEO of the RanaVerse creative agency, was kind enough to talk to Adweek earlier this month about how.

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The Power of Visuals: Adding Photos and Videos to Your GMB Profile

Ad Rants

This platform is one of the best and most effective mediums for generating awareness about your business. Let's learn about how and why it's done. It allows you to access, review, and edit detailed information about your enterprise. A verified GMB account is crucial for gaining full control over your profile.

SEO 222
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Meta Shortens Edit Window on Political Ads

Adweek

midterms, Meta will no longer allow any edits to social, political or electoral ads that have previously been approved to run in the week prior to Election Day, the company announced. The tech giant will not permit any new ads about social issues, elections or politics from Nov. To tackle misinformation around the November U.S.

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Heinz’s Branded Merchandise Isn’t Like the Others

Adweek

In recent years, several brands have debuted their own limited-edition apparel line. In this sense, there's nothing groundbreaking about Heinz introducing its first clothing collection, which features a red blotch meant. Instacart has done it. Popeyes has done it (with Megan Thee Stallion, no less).

Fashion 224
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Were We Wrong About the Value of First-Party Data?

AdExchanger

I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […] The post Were We Wrong About the Value of First-Party Data? And why not start with a bang.

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Cutting Your Commercial to Music? Here Are 4 Reasons You Need to Seek out the Stems and Alt Versions

Ad Rants

And all of it can be done within the video editing software you're already using to cut the spot. Alternate or "alt" versions of a music cue are pre-edited versions already created by the library. It's not just about finding the right track, it's also about making it truly your own.

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