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CDP and customer experience: Best of the MarTechBot

Martech

Additional technology needed: Integrating the CDP with an ecommerce platform can help track customer behavior throughout the buying process, from browsing to checkout. This holistic view enables marketers to understand customer behavior and preferences better. This builds trust and enhances the quality of insights derived from the data.

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How Marketing Mix Modeling SMB Solutions Cut Waste by 38%

Single Grain

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Similarly, an unnamed ecommerce DTC brand achieved a 6.5%

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How to Use RPA for PPC Bidding to Slash Ad Costs

Single Grain

A mid-market eCommerce retailer that implemented RPA for their Google Ads campaigns experienced a 90% reduction in manual effort, from 8-10 hours per week to less than 30 minutes. eCommerce: Surge Capacity During Peak Seasons An online eyewear retailer faced the challenge of scaling PPC efficiency during back-to-school promotions.

CPA
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3 ways to get more from your paid social ad spend

Martech

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. Industry matters: B2B SaaS, ecommerce and local businesses face different cost benchmarks. Many platforms offer built-in optimization tools, like Meta Advantage+ or LinkedIn Campaign Manager, to help automate and improve audience targeting.

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Real persuasion doesn’t require manipulation

Martech

Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. These are illegal in many countries, including EU members, who are subject to GDPR. It’s all above board. It guides your customers to make informed decisions. It removes friction and confusion.

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Littledata Releases White Paper on Trends in First-Party Data for Ecommerce

Martech Series

Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. How the ecommerce industry, particularly larger Shopify brands, are adapting. The current state of server-side tracking.

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Coveo Opens New Office in London – Expands Presence in Europe

Martech Series

The Coveo Relevance Cloud platform recently won The Ecommerce Innovation Award presented by the UK eCommerce Awards. Our customers across Europe understand this, and we’re confident that our investment in the region will be mutually beneficial.”.