First-Party vs. Third-Party Cookies: What Marketers Need to Know
Smart-Hub
APRIL 1, 2024
For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. Suddenly, on the news website, they start seeing ads promoting large suitcases, even though the website itself is not related to ecommerce at all. Retargeting.
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