Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Adweek
NOVEMBER 15, 2023
Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.
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Premion Buys CTV-Focused DSP Octillion
AdExchanger
FEBRUARY 1, 2024
On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. The post Premion Buys CTV-Focused DSP Octillion appeared first on AdExchanger. Premion declined to disclose the terms of the deal.
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This DSP Sees A Future With Local Streaming Advertisers
AdExchanger
JANUARY 25, 2024
JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. The post This DSP Sees A Future With Local Streaming Advertisers appeared first on AdExchanger.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is a DSP? DSP stands for a demand-side platform. Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT. SSP vs. DSP?
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Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend
AdExchanger
MARCH 25, 2024
The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and The Trade Desk’s DSPs, Digiday reports. With […] The post Can’t Everyone Love The Amazon DSP Already?;
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Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data
AdExchanger
DECEMBER 5, 2023
Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.
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Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers
AdExchanger
OCTOBER 15, 2023
Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade Desk’s […] The post Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers appeared first on AdExchanger.
The DSP-To-CTV Pipeline; Getting A 360-Degree View
AdExchanger
MARCH 5, 2024
Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying.
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Add3 Finds That A CRM + DSP = Better Performance
AdExchanger
AUGUST 2, 2023
The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger. StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.
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DSP vs DMP: Differences, Similarities, and Their Hybrid Model
AdPushup
MARCH 3, 2023
Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search term for both the buy and sell side. Gone are the days when advertisers could call publishers and a deal was created by word of [.]
Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution
Exchange Wire
MAY 9, 2023
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. The post Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution appeared first on ExchangeWire.com.
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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
In Epom DSP , we call them Bidding Rules. Alt: Example of a bidding rule in Epom DSP. In Epom DSP, we call this optimization the Bidding Multiplier. Bidstream is the data forwarded from the publisher to the advertiser’s DSP. The only tricky part is ensuring that your chosen SSPs forward category data to the DSP.
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Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner
AdExchanger
MAY 8, 2023
The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger. Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
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Demand Side Platform (DSP): What Is It and How Does It Work?
MNTN
MARCH 12, 2024
A Demand Side Platform (DSP) is a software-based platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges in an automated, centralized, and efficient manner using real-time bidding technology. What Is the Difference Between DSP and SSP? What Is a Demand Side Platform?
Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy
AdExchanger
JULY 4, 2022
Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat.
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Admixer DSP Gets an Updated UX, UI & Functionality
Admixer
MAY 8, 2023
Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. DSP dashboard customization The DSP’s main user screen now offers complete customization using […] The post Admixer DSP Gets an Updated UX, UI & Functionality appeared first on Admixer.Blog.
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Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP
Exchange Wire
FEBRUARY 22, 2024
The post Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP appeared first on ExchangeWire.com. This project will be presented at Adelaide’s [.]
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Adform Named “Best DSP” by Adweek Readers
Martech Series
NOVEMBER 22, 2022
Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The post Adform Named “Best DSP” by Adweek Readers appeared first on MarTech Series.
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
Martech
NOVEMBER 19, 2021
NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. Within the DSP, advertisers will be able to target by location, age/gender, Peacock in-house segments, as well as by contextual pre-defined or dynamic packages.
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Why Marketers Need More Than A DSP To Meet Today’s Digital Advertising Needs
AdExchanger
SEPTEMBER 29, 2022
Continue reading » The post Why Marketers Need More Than A DSP To Meet Today’s Digital Advertising Needs appeared first on AdExchanger. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner. And true business results.
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The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
Digiday
APRIL 27, 2023
According to the DSP’s representatives, Amazon has spent years developing such capabilities to help advertisers target desired audiences using the few remaining signals that will be left in the wake of third-party cookies. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year.
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Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability
Exchange Wire
JANUARY 10, 2024
Yahoo today (10th January 2024) announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The post Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability appeared first on ExchangeWire.com.
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What is a Demand Side Platform (DSP)?
AdvertiseMint
OCTOBER 24, 2023
What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Here are the key benefits of using a DSP: 1.
How Madhive’s DSP is fueling local CTV campaigns
Digiday
MARCH 9, 2023
We tuned into that hype early to be a reach extension DSP for local [CTV] sellers because local, linear television isn’t a great OTT channel at scale.” We’re trying to iterate on the current idea of what a DSP can do, normalizing the high fidelity,” said Helfgott. Our customers are doing the selling.
SmartyAds White-Label DSP 2.2: Unleashing Powerful Tools for Optimization & Performance
Smarty Ads
JULY 24, 2023
We've been hard at work, tirelessly crafting a fresh round of white-label DSP features that will leave you delighted. Overall, in this release, we're empowering white-label DSP owners with new tools for convenient reporting and leverage for cost optimization and improved campaign performance.
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Ad Network vs DSP: The Guide to Key Differences
AdPushup
MAY 25, 2023
In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns.
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Future-Proof Your Platform With Contextual Targeting and Innovative Functionalities: Meet SmartyAds White-Label DSP 2.3
Smarty Ads
OCTOBER 5, 2023
Building on the success of white-label DSP 2.2, the white-label DSP 2.3 Over the past year, our dedicated team has worked tirelessly to ensure that your DSP not only adapts but excels in the cookieless environment, setting. version has made a true quantum leap in capabilities this autumn.
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Yahoo Elevates CTV Advertising: Unveils Dynamic Identity Solutions and Politics Partnerships
Ad Monsters
APRIL 23, 2024
Since chatting with Elizabeth Herbst-Brady in October, everyone has been talking about Yahoo’s DSP nonstop. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement. ” According to Roodman, Yahoo DSP is the only one where you can actually test cookieless environments right now.
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Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
Adweek
APRIL 24, 2024
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.
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Adform Named “Best DSP”
Exchange Wire
DECEMBER 15, 2022
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.]. The post <strong>Adform Named “Best DSP”</strong> appeared first on ExchangeWire.com.
Newsroom AI launches DSP for Creative Excellence
Exchange Wire
APRIL 5, 2023
Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The The AI content creation functionality allows advertisers to build [.]
Programmatic Advertising 101: What is a DSP?
Basis
JULY 26, 2022
One of the primary buying tools you have at your disposal is a DSP. If there really are no dumb questions, then can I ask: What is a DSP? A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Selecting the Right DSP for Your Programmatic Ads.
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The Lost Consumer View Created by Apple Solved Through Their Own DSP
Ad Monsters
JANUARY 17, 2023
While Apple has stayed the course in its core commitment to seamless consumer experiences, blame it on the push for 1st Party Data and the industry backpedaling on the reliance of Walled Gardens , signaling its time to enter the DSP business. Now, Apple can offer its own solution for that by launching its very own DSP.
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DSP vs SSP: What Is the Difference?
Admixer
OCTOBER 28, 2021
As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. The post DSP vs SSP: What Is the Difference? But, what is the difference among them, how works the real-time bidding and what do they have to do with it?
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Adsquare Partners with DSP Displayce
Exchange Wire
JUNE 27, 2022
June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. The post Adsquare Partners with DSP Displayce appeared first on ExchangeWire.com.
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Ad execs sound off on Amazon’s DSP dilemma
Digiday
MARCH 24, 2024
Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least. In fairness, they haven’t been for a while.
More Tools to Plan and Measure Your Campaigns: Epic DSP Upgrade Has Just Arrived
Smarty Ads
JANUARY 24, 2023
Seo title Long-Awaited Upgrade — Smartyads DSP Gets Better With New Features. Seo description More things you can do on upgraded SmartyAds DSP: campaign planning, measurement, tracking conversions, and more. More Tools to Plan and Measure Your Campaigns: Epic DSP Upgrade Has Just Arrived Great news again, as a leading.
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Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Exchange Wire
DECEMBER 7, 2023
On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [.] ad spend increase for 2024 appeared first on ExchangeWire.com.
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Meet Creative Autoresize on SmartyAds DSP
Smarty Ads
MARCH 24, 2022
We are happy to introduce to you a new feature on SmartyAds DSP - ‘Autoresize’ for advertising creatives. Today this feature is officially rolled out, and this means we can’t wait to tell you everything about it: how it works and how to fine-tune it so that your ads fit.
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Taptap Integrates with Hivestack Redoubling DOOH Access Through its Omnichannel DSP
Exchange Wire
OCTOBER 5, 2022
Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. . With the addition of Hivestack, one of the [.].
What is Demand Side Platform (DSP)?
Ad Ops Hero
JANUARY 27, 2021
Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. What is a Demand Side Platform (DSP)? DSP will help the advertisers to connect with the publishers in a real-time to buy the ad inventory from the desired publishers.
How Do I Get Started With Amazon DSP? [PPC Den Podcast]
Ad Badger
APRIL 28, 2022
SUBSCRIBE The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. Read More How Do I Get Started With Amazon DSP? The post How Do I Get Started With Amazon DSP? PPC Den Podcast]. PPC Den Podcast] appeared first on Ad Badger.
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52 Epom Releases White-Label DSP 5.5 with Enhanced Features & Interface Improvements
Exchange Wire
JULY 11, 2023
Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. The post Epom Releases White-Label DSP 5.5 This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts.
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Epom DSP Team Solves 160+ Tasks in Search of the Ultimate UX
Exchange Wire
SEPTEMBER 14, 2022
Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their DSP customers. The post Epom DSP Team Solves 160+ Tasks in Search of the Ultimate UX appeared first on ExchangeWire.com. When it comes to [.].
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