Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Adweek

JUNE 10, 2024

Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform.

Demand Side Platform 319

Demand Side Platform Media Ad Tech 319

Adweek

JUNE 6, 2024

Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.

Demand Side Platform 321

Demand Side Platform Media Ad Tech 321

Digiday

AUGUST 2, 2022

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising.

Demand Side Platform 101

Demand Side Platform Impressions Advertising Media 101

Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

Demand Side Platform 321

Demand Side Platform Retail Advertising Media 321

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Advertising 117

Advertising Media Ad Ops Non-Profit 117

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

Cookies 279

Cookies Demand Side Platform Ad Tech Media 279

Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Demand Side Platform 264

Demand Side Platform Media 264

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform 264

Demand Side Platform Retail Marketing Media 264

Adweek

JANUARY 27, 2025

Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. Amazon wants to prove that its video ads actually work.

Demand Side Platform 269

Demand Side Platform Ad Targeting Video Ads Audience 269

Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

Demand Side Platform 98

Demand Side Platform Audience MarTech Cookies 98

Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

Demand Side Platform 277

Demand Side Platform Advertising Media 277

Digiday

NOVEMBER 17, 2024

Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. Index then sends the impression to the advertiser’s demand-side platform before placing a bid. Continue reading this article on digiday.com.

Demand Side Platform 87

Demand Side Platform Impressions Audience Cookies 87

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform 93

Demand Side Platform Conversion Audience Agency 93

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Smaller platforms. Amazon DSP.

CPM 114

CPM Demand Side Platform Video Ads Impressions 114

Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Read more » The post Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative appeared first on Marketing Tech News.

Demand Side Platform 71

Demand Side Platform Media Advertising Marketing 71

Digiday

MAY 4, 2025

More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.

Demand Side Platform 67

Demand Side Platform Media Agency Advertising 67

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. Mark Stenberg Mark Stenberg is Adweeks senior media reporter. But if it slips, spend follows the results.”

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 77

Demand Side Platform Ad Tech Media Marketing 77

Digiday

JUNE 16, 2025

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. Continue reading this article on digiday.com.

Demand Side Platform 59

Demand Side Platform Ad Exchange Audience Advertising 59

Digiday

MARCH 4, 2025

The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Amazons UnBoxed event last November revealed the writing on the wall.

Ad Tech 79

Ad Tech Demand Side Platform Media Marketing 79

Digiday

JANUARY 7, 2025

Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 84

Demand Side Platform Electronics Ad Tech Conversion 84

Digiday

MAY 19, 2025

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 54

Demand Side Platform Retail Media Advertising 54

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Martech

AUGUST 5, 2024

The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 to low-quality media like invalid traffic (IVT) and MFA inventory.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. The platform also offers closed-loop measurement, which lets advertisers quickly determine campaign effectiveness.

Retail 126

Retail Media Demand Side Platform Viewability 126

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Digiday

JUNE 12, 2025

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise.

Demand Side Platform 63

Demand Side Platform Impressions Audience Marketing 63

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

JANUARY 3, 2025

Free ad-supported TV (FAST) and OTT (over-the-top) platforms will also see significant ad-based monetization. The most in-demand content will centralize into fewer, larger distribution points, leaving a polarized ecosystem with a dominant big head, a long tail, and far fewer mid-market players.

Demand Side Platform 117

Demand Side Platform Audience Entertainment Advertising 117

Digiday

FEBRUARY 5, 2025

Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 62

Demand Side Platform Advertising Ad Inventory Ad Tech 62

AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

Demand Side Platform 128

Demand Side Platform Manufacturing Advertising Cookies 128

Digiday

APRIL 9, 2025

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Tech 56

Ad Tech Demand Side Platform Media Marketing 56

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI 52

ROI Retail Media Ad Inventory 52