Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Digiday

JANUARY 18, 2023

What’s next While concrete proof of this changing anytime soon is scarce, what little is available should provide food for thought. “But at the end of all that effort, hands-on-keyboard traders still push the great majority of spend through the open auction.”

Advertising 59

Advertising Ad Tech Demand Side Platform Agency 59

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 52

Advertising Cookies CPM Retargeting 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Risk warnings within ads must also be made clearer, and ‘refer a friend bonuses’ are now banned, according to Reuters.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). A native ad unit targeting your "food lovers" persona, built using your first-party data. $10. Your ad operations team would manually set up and monitor campaigns.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform.

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.)

Marketing 52

Marketing Media Entertainment Agency 52

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Ad Monsters

JULY 20, 2022

specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. .:

Audience 76

Audience Real Estate Demand Side Platform Food 76

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising 98

Advertising Retargeting CPA Audience 98

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

SEPTEMBER 15, 2023

Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. That round of funding brought VideoAmp’s valuation up to $1.4 billion, according to the company’s own calculations. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Digiday

FEBRUARY 28, 2023

That is to say the business continues to see a steady flow of ad dollars into its platform. Over the fourth quarter, the business saw its automotive and food and drink advertising verticals grow at 25%. In other words, it’s single point of integration, and subsequently a single bill to pay.

Ad Tech 57

Ad Tech Finance Demand Side Platform Non-Profit 57

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Single Grain

MARCH 16, 2020

In this business model, the white-label ad tech provider simply shares its platform with the new owner who labels and promotes the product under its own brand, based on a typical SaaS payment method. It’s almost impossible to get these details at scale when you work with so many partners at the same time.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Denstu X has won an expanded remit with food industry giant McCormick & Company, being named the brand’s agency of record after a review.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience 59

Audience Agency Advertising Ad Exchange 59

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. B) Google Lens. And Pinterest is not the only one with visual search.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead.

Ad Tech 52

Ad Tech Ad Server Media Audience 52

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Cookies 126