illumin
APRIL 30, 2024
When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. Specifically, it lets marketers and demand-side platforms (DSPs) concentrate their campaigns in geographical areas of relevance. This is the essence of geotargeting.
Single Grain
DECEMBER 6, 2019
According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion.
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