Ad Ops Hero

JANUARY 27, 2021

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. UX as a priority.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

DECEMBER 6, 2019

According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results.

Marketing 145

Marketing SEO Conversion Audience 145