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Geotargeting in the cookieless world

illumin

APRIL 30, 2024

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. This is the essence of geotargeting.

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Modern Programmatic Monetization Strategies

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OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Wide reach. UX as a priority.

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