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What is Demand Side Platform (DSP)?

Ad Ops Hero

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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Geotargeting in the cookieless world

illumin

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. Goetargeting also helps establish authority and brand loyalty.

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Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

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Modern Programmatic Monetization Strategies

Adtelligent

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Handling Social Impressions. of mobile searches and 34.4% Verifying Online Identities.

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