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Geotargeting in the cookieless world

illumin

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. Goetargeting also helps establish authority and brand loyalty.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

All the ad impressions fall down to DSP to compete with other buyers and win the required impressions on behalf of advertiser. The auction starts for an impression in real-time when the user opens the web page. The advertisers encounter lots of competition while bidding for ad inventories in the marketplace.

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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

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Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

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How Auto Brands Can Win With Mobile

InMobi

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth. CTR is the percentage of users who click on your link in the search engines result pages divided by the number of impressions.

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