Ad Beat
JANUARY 1, 2020
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.
Martech
OCTOBER 23, 2023
Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.
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Single Grain
APRIL 14, 2023
Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth. Impressions are the number of times your URLs appear in a user’s searches.
Single Grain
NOVEMBER 22, 2019
Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results.
Single Grain
DECEMBER 19, 2023
Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate). SERP Analysis – Check out the top-ranking search results for your chosen keyword so that you can analyze their content before planning your own.
Single Grain
DECEMBER 6, 2019
million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Handling Social Impressions. of mobile searches and 34.4%
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