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What is Demand Side Platform (DSP)?

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. What is a Demand Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad Exchange ROI 52
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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. UX as a priority.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52
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