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The Future Of CPG Brands, Why They Need More Martech

Martech Series

Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations.

MarTech 108
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Cloudian Raises $60 Million In Funding to Accelerate Hybrid Cloud Data Management

Martech Series

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

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U.S. Businesses Could Gain $2.3 Trillion in Total Revenue Uplift with Real-time Data Analytics

Martech Series

trillion – from leveraging real-time data analytics. The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. Reduced Anomalous Activity: In the U.S., firms in finance and insurance.

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TEAM IM Debuts ABBYY Vantage Connector for the M-Files Document Management Platform

Martech Series

Provided by ABBYY, an intelligent document processing company, ABBYY Vantage is powered by a marketplace of document skills, such as the Vantage Skill for Invoices, Purchase Orders and various specialty documents in financial services, insurance, manufacturing, and more.

ROI 88
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Tremor International Enhances Partnership with VIDAA through Strategic Investment

Martech Series

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

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Aunalytics to Showcase Its Portfolio of Managed Services, Enterprise Cloud, and Data Cleansing Solutions for IT Professionals at the 2022 Mi-GMIS Fall Conference in September

Martech Series

Aunalytics will feature its managed services, enterprise cloud, and data cleansing portfolio. The company provides IT and security expertise to mid-market businesses in the areas of cities and local government, financial services, healthcare, manufacturing and professional services.

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Spectra Logic Closes 2022 with 12 Product Innovation and Industry Leadership Awards

Martech Series

The DCS Awards are designed to reward and recognize the achievements of the product designers, manufacturers, suppliers and providers operating in the data center arena in Europe. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.