Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Media 75

Media Cookies Agency Retail 75

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 81

Agency Retail ROI Ad Tech 81

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Chris Kelly • April 24, 2024 Latest in Creative E.l.f.

Cookies 68

Cookies ROI Retail Agency 68

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 73

Agency Cookies Retail ROI 73

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

Marketing Dive

JUNE 16, 2025

It allows brands to: Anticipate customer needs and intent in real time Deliver personalized content and offers that are timely and relevant Improve ROI by focusing on the audiences most likely to engage or convert Continuously learn and optimize campaigns using performance feedback The expectations around personalization will only continue to rise.

Retail 63

Retail Ad Tech ROI Agency 63

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 68

Cookies Pop-Up ROI Retail 68

PubMatic

JUNE 21, 2024

Walmart announced its plans to buy smart TV maker Vizio , driving the retailer deep into the world of retail data-driven CTV advertising. From an advertiser standpoint, making the most of the converged TV landscape could involve partnering directly with major retailers that are offering CTV advertising solutions out of the box.

Media 110

Media CPM Retail Conversion Rate 110

Marketing Dive

JUNE 3, 2025

ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 63

Cookies Agency Retail ROI 63

Marketing Dive

JUNE 25, 2025

Dive Insight: The promotion of Gomez and Bhatia’s expanded role come as Fabletics looks to accelerate its retail operations. Both Bhatia and Gomez report to Adam Goldenberg, co-founder and CEO of Fabletics. The company is currently on track to exceed $1 billion in revenue this year and plans to expand its fleet beyond its current 100 stores.

Marketing 52

Marketing Cookies Agency Ad Tech 52

Martech

MAY 18, 2022

However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. You can pay on a cost-per-view (CPV) or cost per thousand (CPM) basis. Learn more about video advertising.

Advertising 114

Advertising Video Ads Viewability CPM 114

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52

Media ROI CPC CPA 52

Marketing Dive

JUNE 25, 2025

Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s © 2025 TechTarget, Inc. or its subsidiaries.

Pop-Up 45

Pop-Up Cookies Agency Ad Tech 45

Marketing Dive

JUNE 25, 2025

The products, which come in flavors such as Raspberry Vanilla Vibe and Mango Habanero Fire , are meant to help gamers focus when they need it the most and are available through online retailers such as Amazon and in convenience stores such as 7-Eleven and Circle K. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 40

Cookies Agency Retail Ad Tech 40

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. The Masthead on TV screens is only available on a CPM basis. Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis. Maximize Conversions : Increase your conversion rate.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

VideoWeek

FEBRUARY 28, 2024

Since then it’s been adding more performance tools to its own self-serve ad buying platform, including the ability for advertisers to buy on a cost-per-outcome basis (as opposed to a more standard CPM model). It also has partnerships with retail data providers to power outcome measurement.

CPM 52

CPM Retargeting Ad Tech ROI 52

Digiday

NOVEMBER 22, 2022

If publishers start charging a much higher CPM because they claim a deeper relationship, might the cost per eyeball get to be too high? But there’s a huge focus on ROI and effectiveness and the ability to prove that what you are still investing in is paying off. How does pricing affect things?

Advertising 69

Advertising Cookies CPM Shipping 69

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI).

CPC 52

CPC Viewability CPM Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. Another set of partners provided retail purchase data tied to personal identifiers (e.g.,

Retail 52

Retail CPM Audience Cookies 52

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Get A Free Consultation. Who Should Advertise on Amazon? When 49.1% No surprises there.

Video Ads 110

Video Ads Conversion CPC Banner 110

Paleo AdTech

JUNE 28, 2022

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. Another set of partners provided retail purchase data tied to personal identifiers (e.g.,

Retail 45

Retail CPM Audience Cookies 45

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. Cost Per Mille (CPM) CPM is another staple in the world of affiliate marketing.

Affiliates 52

Affiliates Ad network CPC CPM 52

Lemonads

JANUARY 17, 2022

CPM CPM is a type of commission structure that’s known as cost-per-mille or cost-per-1000. Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on. But, even though it’s among the oldest affiliate commission structures, CPM is still one of the most common alternatives found today.

Affiliates 52

Affiliates Marketing CPL CPM 52

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate). Some users feel Revcontent ads are a little intrusive. Campaign & tracking setup. In-house ad creation.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Marketing Dive

JUNE 23, 2025

Founded in 2013, Dr. Squatch sells a line of grooming products, including soaps, lotions and shampoos, that boast natural ingredients and are available through e-commerce, national retailers like Walmart and subscription bundles. Infographic] View all Events 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Marketing 114

Marketing Retail Agency ROI 114

Marketing Dive

JUNE 17, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Marketing 126

Marketing Cookies Agency Media 126

Marketing Dive

JUNE 3, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 91

Cookies Food Retail Agency 91

Marketing Dive

JUNE 18, 2025

Tying up with Roku also puts another feather in the cap of Amazon DSP, which is vying to become a bigger ad-tech player beyond the e-commerce giant’s roots in retail media. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Streaming represented 44.8%

Advertising 71

Advertising Retail Ad Tech Cookies 71

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Retail 81

Retail Agency ROI Ad Tech 81

Marketing Dive

JUNE 17, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 82

Cookies Ad Exchange Agency Ad Tech 82

Marketing Dive

JUNE 23, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Squatch, valuing brand’s viral marketing to Gen Z men Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin How Liquid I.V.’s Infographic] View all Events 23 JUN Webinar | 2 p.m.

Cookies 72

Cookies Fashion Agency ROI 72

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Peter Adams, Chris Kelly, Jessica Deyo and Sara Karlovitch • Jan.

Pop-Up 114

Pop-Up Retail Agency ROI 114

Marketing Dive

JUNE 23, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Squatch, valuing brand’s viral marketing to Gen Z men Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin How Liquid I.V.’s Infographic] View all Events 23 JUN Webinar | 2 p.m.

Agency 62

Agency Cookies ROI Ad Tech 62

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 126

Advertising Marketing Ad Exchange Retail 126