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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Smaller platforms. Amazon DSP.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

Traditionally, advertisers would layer third-party audience data onto their campaigns through demand-side platforms (DSPs). However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies.

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WPP Media, Criteo partner to bring more performance to CTV advertising

Marketing Dive

Published July 29, 2025 Peter Adams Senior Reporter post share post print email license WPP Media and Criteo, titans in their respective categories, are partnering to bring more performance to CTV advertising. Dive Insight: WPP Media and Criteo are uniting as commerce media and CTV continue to converge. in 2025 to reach $33.48

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. CPM – not CPI – is the currency. Its also important to recognize that brand advertising operates on a different model.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. You can unsubscribe at anytime. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.