Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. After having a look at the creative part (how the ad should look like -color associations, text, and images) we will consider the technical part: frequency, targeting, and testing. Advertisers explore various marketing channels to grow and engage their traffic.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

Lemonads

SEPTEMBER 6, 2020

We’ve all experienced push notifications on our phones but what exactly is the difference with push advertising? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. What is push advertising? They are used for marketing purposes on mobile devices only.

Advertising 52

Advertising Affiliates Click Through Rate Pop-Up 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

JULY 27, 2021

Zeropark is one of the most well-known names in the advertising industry. However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Read the review below, learn about the Zeropark advertising services and decide for yourself! You can test up to 10 creatives at once.

Affiliates 52

Affiliates Pop-Up Ad network Impressions 52

Lemonads

JUNE 15, 2020

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. Access to different types of advertising inventories: display, native , RTB.

Non-Profit 52

Non-Profit Media Affiliates ROI 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 127

Marketing CPL Machine Learning CPC 127

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. The primary ads type we will discuss is programmatic advertising. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

DECEMBER 21, 2022

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. This is why precise audience targeting is paramount for publishers and app developers. .

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

AdvertiseMint

FEBRUARY 1, 2024

Neglecting A/B Testing. Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions. Leverage demographics, interests, and behaviors to precisely narrow your audience. Use A/B Testing. Inadequate audience targeting.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JANUARY 11, 2024

With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance.

A/B Testing 52

A/B Testing Conversion Rate CPC Conversion 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey. Search Ad Tiles.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

AUGUST 8, 2023

Unlike manual bidding, where you need to set your own maximum cost per click (CPC) for your ads, Google Ads automated bidding allows you to set bids for your ads automatically that best achieve each campaign goal. The goal is to maximize the return on investment (ROI) for your advertising budget.

Machine Learning 52

Machine Learning CPC CPA Conversion 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies. What Is Paid Search Marketing?

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 7, 2023

Staying ahead of the competition requires brands to consider a strategic approach to online advertising. One powerful tool to achieve this by building a strong and high-performing marketing plan is pay-per-click (PPC) advertising. So, how are these strategies any different from those used in regular PPC advertising?

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. How Does PPC Advertising Work? PPC advertising. But, at its core?

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. So why are local PPC ads gaining momentum in the world of online advertising? Ready to unlock the full potential of local PPC for your business?

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

APRIL 5, 2023

In this guide, our Pay Per Click advertising specialists outline why Google ad management is so fundamental to the long-term growth of your company. Get My Free Google Ads Marketing Plan Why Your Business Needs Google Ads Google Ads has been a game changer for modern businesses. In 2022 alone, the platform generated $224.47

A/B Testing 52

A/B Testing CPC ROI Audience 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 23, 2023

As the dominating search platform, Google is an essential part of any successful digital marketing strategy. Work With Us Why You Need a Google Ads Enterprise Audit Given the sheer size of enterprise-scale advertising campaigns, scheduling a regular ads audit is simply a good habit to get into.

A/B Testing 52

A/B Testing Conversion Conversion Rate Audience 52

Single Grain

JULY 20, 2023

billion in Q3 2022, and they account for 92% of the search market share. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. This tool lets advertisers input content such as images, texts, and videos.

ROI 52

ROI Conversion CPC Food 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Ad Serving means the technology and service that places advertisements on websites or apps. Potential use of precise location info.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Account-based marketing (ABM) targeting. Account-Based Marketing (ABM) Targeting. That is, if you use it right.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

Ad network 98

Ad network Conversion CPC CPM 98

NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. NewProgrammatic.

Agency 52

Agency Marketing SEO Pop-Up 52

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. We’ll cover: What is data in marketing?

Marketing 111

Marketing CPL Conversion ROI 111