Lemonads

DECEMBER 6, 2020

In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. The cost-per-install simply indicates the cost for each installation of your mobile app on the various channels used.

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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InMobi

JUNE 5, 2019

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous.

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Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. How Digital Remedy Can Help. Maximizing Your Impact. The research found that U.S.

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Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. How Digital Remedy Can Help. Maximizing Your Impact. The research found that U.S.

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Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. In the middle of that comes the CPA network , putting in contact with the publisher and the advertiser. What is a CPA in CPA marketing?

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Lemonads

SEPTEMBER 23, 2020

Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you! If there is a tool that can do this for us, especially for free, why not use it?

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SODP

JUNE 8, 2023

The model is easy to use and requires relatively low levels of effort from web site owners to convert traffic into revenue. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. This allows marketers to determine the total ad spend for every 1,000 impressions.

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Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

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MNTN

NOVEMBER 1, 2022

Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. In other words, it’s how mostly everyone watches television nowadays. OTT and CTV are often used interchangeably and can refer to the same thing.

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Smart-Hub

JANUARY 2, 2024

We aim to explain how to make money selling ads in detail and consider all the possible nuances. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. The primary ads type we will discuss is programmatic advertising. SmartHub's Features Have No Limits!

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RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. What is Mobile Programmatic Advertising?

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Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

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Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%.

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Smart-Hub

DECEMBER 18, 2023

How does it work? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. What is RTB in marketing? RTB revolutionized digital marketing and advertising by significantly reducing the amount of manual work, especially for marketers. What mistakes to avoid?

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Lemonads

MAY 4, 2020

There are more than 5 billion unique mobile internet users in the world and this number is constantly rising. Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. What Makes Mobile Ads Special?

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving? Mobile or desktop ad serving. Potential use of precise location info.

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Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

Advertising 52

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Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? How to succeed in Facebook ad bidding? After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? How to lower the cost of Facebook ads? You should now be ready to pay up to $3 per ad click.

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Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. How Much Does SEMrush Cost?

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Smart-Hub

JANUARY 23, 2023

Basically, it’s just a buzzword for a well-known technology (with some useful additions). Example 2: you use the Google Ads platform to display your banner ads. How programmatic ads work Programmatic ad buying is a general term that describes different technologies of algorithmic advertising buying. This is programmatic.

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Single Grain

OCTOBER 3, 2019

Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors.

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Single Grain

JUNE 15, 2020

Book My Free E-commerce Marketing Consultation . 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. Here’s how we did that. and scale sales by 1.7X

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Brid.tv

NOVEMBER 1, 2022

There are many major industry players on the market, and each comes with its own set of features and tools. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works. How Do Programmatic Advertising Platforms Work? How Do Programmatic Advertising Platforms Work?

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Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. How Do Pop-Unders Work?

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Single Grain

JUNE 7, 2019

There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display your app at the top of the App Store results.

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Lemonads

APRIL 22, 2020

Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. At lemonads, we’ve seen thousands of marketers use Voluum to successfully track and optimize countless campaigns. But, even experienced marketers can struggle with this step every now and again.

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Single Grain

JUNE 30, 2022

Why Should Businesses Use Programmatic Advertising? How to Choose the Best Programmatic Advertising Company. How to Implement Programmatic Advertising. How Much Does Programmatic Advertising Cost? The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”.

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Digital Remedy

APRIL 13, 2023

Here’s the transcript: [00:00:13] Gabby Turyan, Director of Product Marketing : This series topic is attribution. It’s likely that as a marketer, you are running a combination of media and need to track the sources of your traffic and leads to determine what is and isn’t working. How did they make their purchase?

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Karola Karlson

MAY 11, 2021

But how to know which numbers to track? Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) So what are the Facebook ad metrics that you absolutely should be checking?

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Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video.

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Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

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Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? Every business is threatened.”.

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