Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 8, 2023

Facebook uses programmatic advertising to sell ad space on its social media platform. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Maintained monthly organic social media presence on LinkedIn and Facebook.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Lemonads

JUNE 5, 2020

Offers and Verticals There are many different CPA offers out there and not all of them are created equal. While researching CPA offers, you have to make sure that the industry is compatible with the ad formats you want to use. Likewise, the vertical and product you choose to promote will also impact the performance of your ad.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

APRIL 29, 2025

Use Rich Media to Document Experience Visual evidence of experience strengthens your E-E-A-T signals. Maintain a positive social media presence : Engage constructively with your audience. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. SMS Campaigns Media buyers and other affiliates that have large phone number lists can take advantage of the SMS campaigns available on MegaPush.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52