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Executive Summary | Reality Check: The 2025 Advertising Trends Report

Basis

This Executive Summary examines the core themes and trends outlined in the report, providing actionable insights for marketers and advertisers looking to thrive in the evolving digital landscape. Diversifying Search Strategies: Advertisers need to adapt to shifting search winds, exploring search advertising opportunities beyond Google.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Here are a few examples: Amazon Advertising : Target shoppers based on purchase history and behavior.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Basis

We’ve got Gen Z increasingly turning to social platforms to search instead of Google, with the company’s own studies finding that almost 40% of young people are using TikTok or Instagram to find a place for lunch instead of Google Maps or Search. It’s a lot for any marketer to digest and understand!

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Media Buying Briefing: Where media agencies will focus their energies this year

Digiday

Meantime, agencies are encouraging clients to find new ways to generate more privacy-compliant first-party data as historical forms of identifiable information (ie cookies) fade. The big takeaway: Retail is now considered the fourth-largest advertising medium with an ad forecast of $121.9 billion globally this year (a 10.1%

Media 71
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Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate

Automatad Inc.

billion, including $43 billion from search advertising . The second origin trial is expected to include more sophisticated debugging and testing methods, allowing advertisers and publishers to compare and analyze results with those from existing third-party cookie solutions. . Brave Criticizes Google’s Topics API.

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The Ultimate Guide to Direct Response Marketing

Basis

It Provides a Sustainable First-Party Data Collection Strategy With Google’s plans to sunset third-party cookies edging ever nearer, and with Apple allowing users to opt out of app tracking starting back with iOS 14, so much importance lies in the hands of first-party data.