Marketing Dive

JULY 21, 2025

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. There, they can search for hidden cookies that translate into real-life prizes. Beginning Aug.

Cookies

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

Media

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. The post Experian rolls out retail media network solution appeared first on MarTech. Why we care. RMNs saw 16.3% Processing.

Retail

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

Media

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies

YieldBird

JULY 1, 2025

However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies. At its core, curation involves a third-party entity that does not own or directly transact media but instead selects and organizes inventory into premium packages.

Cookies

Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Advertisers want good content and real audiences.

Audience

VideoWeek

APRIL 23, 2025

On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. While the technical challenge of removing third-party cookies is significant, its hard to find many positives in how this process has been managed.

Cookies

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Marketing

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. Sign up A valid email address is required.

Media

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. ” Key success drivers for RMN campaigns Embrace first-party data strategies : Prioritize first-party data over diminishing third-party cookies.

Retail

Ad Monsters

NOVEMBER 14, 2024

. “Now that D/Cipher is fully integrated and powered by OpenAI, we are able to inform more sophisticated ad targeting solutions faster for our ad partners, still ensuring privacy since D/Cipher doesn’t rely on cookies.” ,” Roberts noted. But this wasn’t Vox’s first rodeo working with AI.

Ad Ops

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Advertising

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting

Martech

OCTOBER 17, 2024

While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” Work toward fixed terms and conditions Just as “accept cookies” is nonsense-level consent, “agreeing” to terms and conditions is a farce.

Cookies

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail

Martech

JULY 17, 2024

The effectiveness of email is attributed to its ability to deliver personalization at scale without the algorithmic uncertainties of social media platforms. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

Shipping

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising

Marketing Dive

JULY 18, 2025

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Being a strategic partner who delivers ideas and results is becoming what’s vital to win ad spend,” said Jamie Finstein, vice president of Media Center at the IAB, in a statement.

Video Ads

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. You’ll also want to invest in tools that leverage your owned, first-party data.

ROI

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. Google hit pause on its cookie deprecation planagain. This time, they plan to roll out a new third-party cookie opt-out mechanism, letting users decide their data destiny.

Ad Tech

Martech

SEPTEMBER 12, 2024

Key trends contributing to its success include personalized drinks, seasonal beverages like PSL and the pink drink, tea-based drinks, social media engagement, partnerships and collaborations and limited-edition offerings. While returning to Starbucks’ roots is essential, more than a cookie-cutter approach will be required.

Food

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum.

Advertising

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. JL: Two big ones Im focused on are supply-path optimization (SPO ) and post-cookie solutions. Liu didnt know hed end up in ad tech. Thats a win for both sides.

A/B Testing

Martech

JULY 17, 2024

The interactivity draws attention and encourages social media sharing. DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. Coca-Cola captured the attention of late-night urban crowds with a Playable Billboard in Times Square.

Advertising

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. Publishers can no longer rely on third-party data and cookies to assist with targeting and must leverage first-party data instead.

Ad Tech

Ad Monsters

OCTOBER 29, 2024

In the digital media and advertising industry, friction-heavy experiences are often the norm. For years, we’ve been advocating for publishers to create more transparent value exchanges—to demonstrate why a user should consent to data collection, especially as third-party cookies disappear. In this new era, consent is the new currency.

Ad Tech

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Their videos amplified the issue and news outlets began reporting on it.

Marketing