Kevel

APRIL 19, 2022

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. TF1 Live has launched a new TV ad format highlighting French-manufactured products. “My[Screen] .” Amplified Intelligence Acquires AttentvAds. The Week in TV. TF1 Live Launches “Made in France” Ad Format.

Media 98

Media Audience Retail Display Advertising 98

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Many industries—including finance, healthcare, and manufacturing—have already implemented broad automated processes to improve efficiency, while the marketing industry lags behind.

Media 76

Media Marketing Healthcare Manufacturing 76

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

NOVEMBER 2, 2022

The company saw fewer programmatic ad impressions this quarter, however, according to evp and CFO Roland Caputo in an earnings call Wednesday morning. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added. million, up 7.6%

Media 59

Media Ad Inventory Video Ads Advertising 59

Ad Monsters

APRIL 29, 2024

Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. With CTV, you don’t have to buy millions of impressions to make a sale.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? The most impressive part is that videos replace many of the product photos so that you can see the product in action (it's hard to see, but hit the white play button in the center below): [link]. Nike’s annual revenue keeps growing year after year. Related Content: . Nike is loyal to its affiliates.

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “Our visions of advertising aren’t just based on impressions, but whether there is an impact on culture,” says Michelle Crossan-Matos, chief marketing officer of Ulta Beauty, a Mediahub client.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. million impressions. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141