illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. Signal loss isn’t new to marketers. One of those challenges: signal loss.

Advertising 52

Advertising Cookies Brand Lift Machine Learning 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 62

Cookies Ad Tech Conversion Retail 62

MNTN

SEPTEMBER 4, 2023

But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. Many organizations have already become accustomed to using this data in their marketing strategies; there’s so much of it that its availability has changed precision targeting and personalization forever.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech Series

DECEMBER 25, 2022

Most of the time, illegal third-party tracking cookies are used to collect customers’ online information for profit, but AesirX MCMS is different. It’s part of a series of marketing technology solutions that are breaking new ground by only ever collecting first-party behavioral data to improve the user experience.

Cookies 90

Cookies GDPR Retargeting MarTech 90

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

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Cookies Advertising Retargeting Ad Tech 52

Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

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Cookies GDPR Retargeting Banner 64

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. Create a repository of GDPR consent decisions.

Advertising 52

Advertising Retargeting Marketing Communications 52

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

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Brand Awareness Marketing Advertising CPM 71

Media Math

MAY 17, 2022

Third-party cookies are an endangered species, working across less than 35% of programmatic media today. Parrable does not require user authentication (login) and works with both authenticated and unauthenticated user devices without the use of third-party cookies. Introducing Parrable’s Anonymous Device ID. Want to learn more?

Cookies 52

Cookies GDPR Retargeting Impressions 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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GDPR Cookies Header Bidding Impressions 52

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Good marketers put compliance optimization first. Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm.

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Conversion GDPR Retargeting Banner 101

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies.

GDPR 52

GDPR Audience Cookies eCommerce 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 Some growth in retail is also spurred by privacy changes to third-party cookies. He advises: Look for spend shifts from search to display and put more emphasis on retargeting. from the previous year.

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Retail Media GDPR Shipping 54

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. However, users in the EU and other regional markets can only enter the trials by opting in. Subscribe to our weekly roundup.

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Header Bidding Ad Exchange Impressions Audience 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

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Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney : Hello, everyone.

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Pharmaceuticals Advertising Media GDPR 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 115

Marketing Machine Learning Audience MarTech 115

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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