Cookies First-Party Cookies Retail 
Martech
JULY 27, 2022
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. Second-party data. Read next: Why we care about data clean rooms.
Single Grain
JUNE 16, 2025
A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. analytics.yourdomain.com) for first-party data, and minimum specs of 2 vCPUs and 4GB RAM for 1,000+ requests per second. This transformation didn’t happen by accident.
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Martech Series
JULY 19, 2022
Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,
Lemonads
MAY 8, 2020
If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.
Ad Monsters
DECEMBER 12, 2024
This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”
Martech
SEPTEMBER 23, 2021
Customers try to reach a brand or retailer through an online chat, but if that service breaks down, they’re back on the phone lines in droves. The viewers for TV ads can’t stand still. They’re cord-cutting or cord-shaving, switching to tablets then back again to wall-mounted smart screens.
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