Cookies, Data Management Platform, Marketing and MarTech

Why we care about data management platforms

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in.

Data Management Platform

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The future of data management platforms in the era of CDPs

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? That was back in 2008.

Data Management Platform

Data Management Platform Cookies First-Party Cookies Audience

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies

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ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform

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The Future Of CPG Brands, Why They Need More Martech

Martech Series

JUNE 10, 2022

For instance, Procter & Gamble has taken a step forward to set up an innovation center in Singapore with a team of data scientists, engineers to work on data driven product innovation. Use of data and analytics. Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing.

MarTech

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How companies are leveraging clean rooms and first-party data as cookies vanish

Martech

NOVEMBER 17, 2022

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms.

Cookies

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6 data collection tactics for marketing in the cookieless future

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. at The MarTech Conference.

First-Party Cookies

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Marketers using more data sources in search of better data quality

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Get MarTech!

Marketing

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Keys to successful marketing experimentation

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing

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Intelligent Reach Launches In The US

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform

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3 ways marketers can build trust with data ethics

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

Marketing

Marketing MarTech GDPR Healthcare

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising

Advertising Marketing Ad Exchange Retail

RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.

Machine Learning

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Does Dynamic Creative Optimization Use Third-Party Cookies? Marketers can utilize DCO tools across the marketing funnel.

Retargeting

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Playground xyz Appoints New Team Members As It Solidifies Its Position As A Leader In The Attention Space

Martech Series

JUNE 23, 2022

Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data. Marketing Technology News: Rumble Proposes an Open-Source Content Moderation Policy & Process to Improve Transparency….

Fashion

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How data clean rooms might help keep the internet open

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. What is the point?

Cookies

Cookies Audience ROI MarTech

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform

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Martech firms among 3rd parties scooping email addresses from websites prior to form submission

Martech

MAY 16, 2022

Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper. Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Let us know! vs. EU results.

MarTech

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A guide to the strange new world of identity resolution

Martech

MAY 6, 2022

Effective marketing depends on knowing who you’re marketing to. In the digital world that’s becoming harder than ever as third-party cookies are phased out. Cookies have been what we’ve really focused on to do everything that we do as marketers,” Zachmann said. Life after cookies.

Cookies

Cookies Data Management Platform MarTech Marketing

What’s the difference between zero-party, first-party and third-party data?

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. How To Collect Zero-Party Data?

GDPR

GDPR Audience Cookies eCommerce

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. AdTech Terminology.

Advertising

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AdTech Trends

Why we care about data management platforms

The future of data management platforms in the era of CDPs

Trending Sources

Marketers seek adaptability amid a fragmented post-cookie landscape

ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data

The Future Of CPG Brands, Why They Need More Martech

How companies are leveraging clean rooms and first-party data as cookies vanish

6 data collection tactics for marketing in the cookieless future

Marketers using more data sources in search of better data quality

Keys to successful marketing experimentation

Intelligent Reach Launches In The US

3 ways marketers can build trust with data ethics

Why we care about adtech: The complete guide

What every marketer needs to know about programmatic advertising

RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

How to Build a Dynamic Creative Optimization (DCO) Tool

Playground xyz Appoints New Team Members As It Solidifies Its Position As A Leader In The Attention Space

How data clean rooms might help keep the internet open

How CPGs can realize the value of first-party data with a CDP

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

A guide to the strange new world of identity resolution

What’s the difference between zero-party, first-party and third-party data?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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