Martech Series

JULY 1, 2022

Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. By focusing on overly promotional and interruptive content, many marketers try to force a conversion prematurely in the journey.

Marketing 102

Marketing SEO Mobile Search ROI 102

InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 The second trend that is visible is the rising adoption of tablets.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. There are several ways in which you can market your business using mobile advertising. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

FEBRUARY 19, 2016

Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales. occurred on smartphones in 2015.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Automatad Inc.

JUNE 21, 2023

For example, Farfetch , a luxury fashion retailer, saw a 1.3% conversion rate boost for every 100ms reduction in LCP. Impact : The BERT update helped Google’s algorithm better understand and respond to more complex or conversational search queries.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

JUNE 5, 2023

Statista ) The retail industry invests the most money in digital advertising. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. LitCommerce ) CPA on search is $48.96, and $75.51

Advertising 52

Advertising Finance CPC Brand Awareness 52