Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. occurred on smartphones in 2015.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 The second trend that is visible is the rising adoption of tablets.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52