With false advertising lawsuits on the rise, brands risk long-term harm to their image
Digiday
FEBRUARY 23, 2023
While it’s hard to predict the long-term repercussions these accused companies will face, the immediate hit can be a public relations nightmare. Over the past month, there were more than 11,000 online mentions of Olaplex, with the #olaplex receiving over three million impressions.
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