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Marchex Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

Martech Series

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. “We’re happy to welcome Marchex’s solution to the growing Azure Marketplace ecosystem.”

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9 Creative Ad Trends That Will Transform Marketing in 2025

Single Grain

Conversational, unscripted dialogue. Location-based AR activations (geo-targeted experiences that reveal content in specific locations). Social posts featuring real customers increase conversion rates by an average of 29%. Lo-fi creative employs: Unpolished aesthetics that mirror user-generated content.

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Digital out-of-home advertising: a quick guide

illumin

This makes them more engaging for customers, almost like a conversation, rather than a traditional sales pitch. Consider dynamic storytelling Digital billboards tend to have 2.5 times greater impact than static ads because it’s more eye-catching and it gives the option to cycle ad creatives to see what performs best.

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10 Expert GEO Content Creation Agencies: The 2025 Ultimate Guide

Single Grain

Notable Strengths: Focus on conversational, AI-friendly content with natural language optimization and semantic depth. Best For: Companies prioritizing cutting-edge GEO techniques and willing to experiment with newer methodologies. Their approach targets decision-stage queries with dedicated landing pages optimized for conversion.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Solution: Leveraged advanced audience targeting, integration with LinkedIn data, and transparent reporting tools to offer lower CPCs and segmented targeting.

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. What is Geofencing?