Martech Series
SEPTEMBER 6, 2022
Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The agent and caller’s identities are invisibly authenticated during the natural conversation, hence ending customer frustration. Benefits to Genesys customers include: Improved Customer Experience .
MNTN
SEPTEMBER 4, 2023
The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.
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VideoWeek
AUGUST 12, 2022
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
Martech
OCTOBER 21, 2021
As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.
Martech
MARCH 14, 2024
Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers. Is this content authentic, or just AI-generated fluff?’
Martech Series
OCTOBER 18, 2022
Commonwealth Care Alliance: Based in Boston , Commonwealth Care Alliance® (CCA) is focused on healthcare breakthroughs that fill important gaps in care. OCBC processes over 120 billion data points monthly when deriving the Next Best Conversation for each customer. 2022 Talend Data Masters Award Winners: NORAM.
Martech
SEPTEMBER 28, 2021
Marketers with customers in the European Union have had to comply with GDPR since May 2018. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI.
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