Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion paths are fragmented. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59

Media SEO Marketing Healthcare 59

Lemonads

JANUARY 24, 2022

It is also through it that the publisher will be referred to when a sale or conversion happens. These programs are all from highly trusted brands and household names, with high conversion rates, long cookie duration, and high payouts. Their affiliate program has amongst the highest conversion rates. What is an Affiliate website?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Conversion Rate (CR). Cost per Acquisition (CPA).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Lemonads

APRIL 3, 2020

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. Significant Drop in Conversions As you can imagine, conversion rates have decreased for most industries across the board. Even industries that experienced traffic boosts are seeing a decline in conversions.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Basis

JULY 7, 2023

However, now that we’re no longer “pandemic nesting,” consumer spending is increasing in nearly every retail category except home goods and computer/consumer electronics. Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8.

Marketing 52

Marketing Retail CPA Electronics 52