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QR code alternative introduces shoppable video ad tool

Martech

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Why we care. Processing.

Video Ads 114
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How Shoppable Shorts Ads Drive 3x Higher Conversion Rates

Single Grain

Key Takeaways Shoppable shorts ads eliminate purchase friction by integrating product catalogs, pricing, and checkout functionality directly into 60-second videos, achieving conversion rates 3-5x higher than traditional social media advertising.

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What is dynamic ad insertion (DAI)?

AdvertiseMint

DAI is revolutionizing the ad industry, its benefits, and its applications. Key Takeaways Dynamic Ad Insertion (DAI) delivers personalized video ads in real-time. For viewers, the relevance of the ads presented increases engagement and reduces the intrusiveness often associated with traditional advertising.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI 52
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The Complete Guide to Reddit Ads

AdvertiseMint

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Crafting Compelling Ad Content Creating content that resonates with Reddit users requires a genuine and authentic approach.

ROI 52
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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

TikTok has evolved far beyond its early reputation as a dance video platform. It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. engagement rate for campaigns with macro-influencers.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.